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Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.

Porsche names Oliver Blume as new CEO

With Matthias Muller stepping up to take over as the new chief executive of the entire Volkswagen Group, the Porsche division is going to need a new CEO of its own. Taking Muller's place will be Dr. Oliver Blume, who assumes his new responsibilities on October 1. Blume is no stranger to the higher ranks at Porsche, having served for over two years now as the executive in charge of the company's production and logistics. In that capacity, he oversaw the establishment of the workshop where the 918 Spyder was built by hand, and the expansion of the Leipzig plant to handle production of the Macan and Panamera. He'll now be stepping into bigger shoes, however, as chairman of the board of management – essentially the company's chief executive. At the same time, Porsche has also named Detlev von Platen as its head of sales and marketing. Von Platen has for the past seven years headed up the North American office, which recently lost its VP as well to Rolls-Royce, so they're going to need to make some new appointments in Atlanta. The previous marketing chief Bernhard Maier is moving to the Czech Republic to take over as CEO of Skoda. The company's CFO Lutz Meschke has also been named as deputy chairman of the executive board. The appointments come amidst a giant game of musical chairs within the Volkswagen Group. Aside from the ousting of former supervisory board chairman Ferdinand Piech five months ago, the diesel emissions scandal has seen the German industrial giant cleaning house within its top ranks and R&D staff. Most notable was the resignation of Martin Winterkorn, whose position at the head of the group's management board Muller will now assume. Supervisory Board of Porsche AG appoints Detlev von Platen Head of Sales and Marketing Oliver Blume is new Chairman of the Executive Board Stuttgart. At its meeting today, the Supervisory Board of Dr. Ing. h.c. F. Porsche AG appointed Dr. Oliver Blume (47) the Chairman of the Executive Board of the sports car manufacturer effective October 1, 2015. Blume succeeds Matthias Muller (62), who was appointed by the Supervisory Board of Volkswagen AG to be the new Chairman of the Board of Management of the Wolfsburg-based group. It has been exactly five years since Muller left Volkswagen to become the CEO of Porsche AG. Since the beginning of 2013, Blume has been a member of the Porsche Executive Board responsible for Production and Logistics.

Porsche releases new images of LMP1 racecar

Porsche has released another batch of images of its LMP1 competitor preparing for its debut season in 2014. This isn't the first we've seen of the new car, as June saw four images of the new racer undergoing testing. Where those images looked merely like someone taking pics during the test, the 11 new images seen above have all the hallmarks of highly polished PR shots.
That aside, the camo-covered cars still provide another look at what the new LMP1 car will look like when it arrives next season. The taillights follow the example set by Audi, by vertically mounting ultra-thin LEDs on the tips of the rear wing, while the LED headlights sport the four-prong look that Porsche has been pushing of late. Besides those two items, its difficult to make out many details due to the amount of camo.
Porsche's LMP1 effort will be focused on the FIA World Endurance Championship, which will see the revered brand return to the top flights of the 24 Hours Of Le Mans with F1 ace Mark Webber behind the wheel. As we've mentioned before, the German brand has set up a dedicated microsite that will cover its newest racer's progress.