Porsche 928 Gts Manual Rare Featured In Porsche Tv/print Ad Paint To Sample on 2040-cars

Auto blog

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Take a POV hot lap in the Porsche 918 Spyder

That title about says it all. This is a hot lap of the Circuit of the Americas in Austin, TX, with Porsche Works Driver Patrick Long at the wheel of a Porsche 918 Spyder. The camera is basically showing us everything that Long sees, making this not just one of the coolest 918 videos we've seen, but also one of the neatest laps of CoTA.
As Long peers through the bends, so will you. You'll see him fight the wheel, and find out just how difficult it is to hustle this hybrid hypercar around a world-class track at speed. It's pretty darn entertaining. There are also a few scattered shots of the 918's exterior just to break up the interior awesomeness, although we aren't exactly complaining about those. Take a look below for the short video from Porsche.

Le Mans-winning Porsche 935 K3 'seized' by DEA agents

Porsche has won Le Mans more than any other marque, but only one of those overall race winners was actually based on a 911. That was the 1979 Porsche 935 K3, chassis number 009 00015 that was entered by brothers Don and Bill Whittington. It went on to win at the Nürburgring and Watkins Glen, and scored podium finishes at Sebring and Brands Hatch as well. In short, it's a historically significant and hugely valuable piece of motorsport history. And it was just seized by the DEA. Sorta.
After the Whittington brothers ran afoul of a handful of lawsuits and were implicated in smuggling narcotics, the car changed hands a few times before ending up in the noted collection of one Bruce Meyers. He had it at Laguna Seca earlier this month when a black Suburban, Dodge Charger and transporter truck pulled up with government plates, asked to speak with Meyer, presented him with a court order, loaded the car onto the truck and drove off.
Though familiar with the legal disputes surrounding the ownership of the car and the misdeeds of its famous original owners, Meyer was left understandably distraught over the events that had just unfolded in front of him to separate him from his pride and joy. (Or one of them, anyway; Bruce has got an eminently desirable collection of classic cars.) But here's the kicker: those DEA agents weren't actual DEA agents. Fortunately they weren't thieves, either. The actual story could have been the plot right out of Ocean's 14 if they ever made one and it focused on classic cars. (Is anyone in Hollywood listening?)