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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

The mid-engine Porsche backstory

As an automaker's identity evolves over years, its signature becomes defined by any number of factors - heritage (Mercedes-Benz), image (Lamborghini), or market share (Toyota). In the case of Porsche, it was an engineering quirk that forged the German company's most enduring character trait.
Porsche would not have survived - let alone, thrived - in today's saturated landscape had it not been for the 911, and that slope-tailed sports car wouldn't have sprung to life without its predecessor, the 356. While phenomenal success of those rear-engine icons built the company, forays into the mid-engine configuration have played a significant part in establishing the brand's identity.
The Mid-Engine Prototype Of Ferry Porsche's Dreams

Porsche 356 Outlaw is the other Continental

In Porsche parlance, 'outlaw' basically means 'hot rod,' and that definition can vary from person to person. For Jack Griffin and his 1955 Porsche 356 Continental, it means taking a great car to start with and reworking it to become a classic coupe that fits its driver perfectly. The latest video from Petrolicious highlights Griffin's 356 and all of the personalization he has in the beautiful ride.
Griffin acquired this 356 in 1994, but it came in rough shape. That made it the perfect canvas to transform the coupe into the Porsche of his dreams. On the outside, only things like the hood-mounted fuel filler, louvered decklid and Fuchs wheels give it away as something special, but underneath, it is modernized to be a faster, more robust car. Griffin considers it "a piece of art on wheels."
Hearing the Continental name associated with Griffin's Porsche might be throwing you, since it's normally more associated with Lincoln, but Griffin tells the whole story of what makes it so special on his '55 in the video. Scroll down to get an automotive history lesson and check out this fantastic 356 hot rod.