1984 Porsche 928 S on 2040-cars

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2015 Porsche Macan Turbo

I knew it was a softball question, but I asked it anyway. It's pretty standard for automakers to offer up some examples of competitors when they invite the media to drive a new vehicle for the first time. If not stated outright, it's just as standard for some journalist to query about the competitive set as soon as the Q&A begins. I knew full well that Porsche believes it has a valuable new niche to itself with the 2015 Macan (and especially with the Macan Turbo), but I wanted to hear the answer to the competitor cars question anyway.
Porsche CEO Matthias Müller didn't hesitate for a second to respond. With a half-smirk appropriate to an executive that is about to launch the (very probably) most profitable and best-selling product in his brand's lineup he chuckled, "Of course, I could be arrogant and say this car has no competitors..."
Arrogant? Well, the grinning Müller certainly didn't give off a humble vibe as he proceeded to count down a list of German and British utility vehicles from various classes that are clearly behind the pace of the Macan in either looks, luxury, or sporting prowess - Range Rover Sport, BMW X3 and Mercedes-Benz GLK among them.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Gooding's Pebble Beach auction tops $128 million in sales

While the million-dollar cars are now packed up for Monterey Car Week, the auction results keeping rolling in. Gooding & Co. set a two-day company record by moving over $128 million in beautiful classics during the event. Of the 115 lots that sold, three brought over $10 million, and 26 more went for over a million. In a surprise to no one, a Ferrari led the way when a 1961 250 GT SWB California Spider sold for $16.83 million. That was a new single-lot record for the auction house. In a close second place, a 250 GT SWB Berlinetta Speciale previously owned by famed auto designer Nuccio Bertone went for $16.5 million. Rounding out the top three, a 1982 Porsche 956 that won Le Mans in 1983 cleared $10.12 million. Porsche also grabbed fourth place with a 1960 RS60 going for $5.4 million, and rounding out the top five was a 1957 Ferrari 410 Superamerica Series II Coupe for $5.1 million. Check out the gallery above for a look at many of the beautiful vehicles in the sale. While the press release below lists the top sellers, you can check out the prices and info for all of the lots on Gooding's website, here. Gooding & Company's Two-Day Pebble Beach Auctions Realizes More Than $128 Million 3 cars sell above $10 million, 26 cars above $1 million New auction records broken for Ferrari and Porsche Pebble Beach, Calif. (August 17, 2015) – Gooding & Company, the official auction house of Pebble Beach Concours d'Elegance®, realized more than $128 million at its Pebble Beach Auctions this weekend, resulting in a two-day sales company record. During the two-day sale, the auction house sold 115 of 129 lots, an 89% sale rate and their highest ever average price of $1,113,896 per car. During the auction weekend, an impressive 26 cars sold over the $1 million mark including three vehicles over $10 million. World records were broken as new market standards were set for Ferrari and Porsche, including a 1961 Ferrari 250 GT SWB California Spider (sold for $16,830,000), 1962 Ferrari 250 GT SWB Berlinetta Speciale (sold for $16,500,000), Le Mans-winning 1982 Porsche 956 (sold for $10,120,000), 1960 Porsche RS60 (sold for $5,400,000), 1957 Ferrari 410 Superamerica Series II Coupe (sold for $5,087,500), and a 1988 Porsche 959 Komfort (sold for $1,732,500). David Gooding, President of Gooding & Company: "New bench marks were set and our company hit a new record for highest two-day sale.