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Porsche production will stay in Germany, says sales chief

At Porsche's recent opening of its new North American headquarters in Atlanta, we had a chance to chat with Bernhard Maier, the brand's head of sales and marketing. In our interview Maier opens up about Porsche's global growth, relationship with other Volkswagen Group products, and some of Porsche's future video. Read on for more. Autoblog: You're on a smooth trajectory of increasing sales in the US. Do you think there's an ultimate cap for Porsche in terms of volume? Bernhard Maier: If you look at the last couple of years, we have really seen a rapid growth in US, as we have seen in many other countries as well. Put that in perspective with our strategy for 2018. When we released that in early 2011, we said there are opportunities to grow for the brand in a number of ways. We are growing by entering new markets where we are not yet in, by taking part in the overall development of individual mobility, and in going in new segments where we are not yet in or that we were not yet in, such as the B SUV segment. And the Macan is, I think, a through-and-through success story. Let's take the US. Out of 1,000 inhabitants compare that with 700 cars on the marketplace. If we go to China, there are only 70 cars out of 1,000 inhabitants. So this is a huge potential, which we still have for the entire automotive industry and, again, we are in China now for 14 years. We started off in 2001, selling 226 cars. Last year, we did more than 27,000 units. With the economic recovery of the United States, we saw a tremendous comeback of the entire economy and also for the car industry. We took advantage of that as well in handling new segments like the Macan and in bringing more varieties in our already existing cars, so it gave us the opportunity to grow in America as well. AB: In terms of the portfolio, and speaking of Macan, are there other segments that Porsche will be expanding? Are any segments off limits? BM: We do have the number of ideas I can tell you, but we are not decided on what level [and] we are not talking about them. Let's look at our current model line-up. I think it's the most interesting one we've ever had in the history of the company. We do have a lot of derivatives in the 911 model lineup, we do have some derivatives in the Boxster and Cayman segment. There are some new ideas, which, as I've mentioned already, have not been decided yet. AB: Right. Is there any potential that we'd see something from the group MQB platform?

Porsche to introduce new Boxster Spyder, Macan GTS this year

Dig the new Porsche Cayman GT4 but really wish it came in open-top form? Love the Boxster GTS but wish it had more punch? Well we've got good news for you, friend, as that seems to be precisely what Porsche has in store. Among the new models the Volkswagen Group has lined up for this year will be a new Porsche Boxster Spyder. Although no details were announced along with the name, there are a few elements we can look forward to. The new Boxster Spyder is tipped to be essentially an open-top version of the Cayman GT4, but just how many of the latter's components will make the jump from coupe to convertible remain to be seen. The GT4 packs the 3.8-liter flat six from the 911 Carrera S with 385 horsepower, channeled to the rear wheels through an old-school six-speed manual transmission. It also has carbon-ceramic brakes, revised aero, and a stiffened suspension. The Spyder version of the previous Boxster arrived in 2009 with a modest 14-horsepower boost, a retuned suspension and a good 176 pounds trimmed off its curb weight thanks to the elimination of the motorized soft top, air-con and other components. That's not all Porsche has in store for 2015, though. The German automaker has also confirmed a Macan GTS is in the works that promises to explore the little crossover's performance potential. Projecting just what Porsche will do to Macan to give it the GTS treatment, though, is a little tricky. Sure, the German automaker already offers GTS of the rest of its lineup, but just where that model slots in to each line varies. On the Boxster and Cayman, it slots in between the S and GT4/Spyder. For the 911, it serves as a mid-point between the Carrera S and the GT3. And with the Panamera and Cayenne, the GTS bridges the gap between the S and Turbo models. Considering both the Macan S and Macan Turbo pack twin-turbo V6s, the Macan GTS could serve as a mid-point between the S and Turbo with around 350-360 hp, or (more likely) top the range with upwards of 420 hp. One way or another, though, we can expect upgrades to the suspension, brakes, rolling stock and trim to complete the package. Most of the rest of the announcements made in VW's annual report we either already knew about or are of little interest, but the document also confirms new Lamborghinis on the way, including two new versions of the Aventador (likely to be the new SV coupe we just saw and an SV roadster) and three more of the Huracan as well, including two Spyder versions of the latter.

Porsche reveals new LMP1 racecar testing ahead of 2014 Le Mans debut

Getting ready for its triumphant return to the premier racing class of Le Mans, Porsche has released a handful of images showing its new LMP1 racecar testing. Porsche hasn't run a car in the Prototype class at 24 Hours of Le Mans since 2009, but this racecar - still veiled in secrecy - will be expected to battle against the Audi and Toyota LMP1 Prototypes to help bring Porsche its 17th Le Mans victory.
Aside from knowing that it will use a hybrid powertrain to meet LMP1 rules, there are no other details about the car... including its name or potential sponsors. In the meantime, Porsche has set up a microsite, called Mission 2014, to share its extensive history racing at Le Mans. Also, be sure to check out some of the past videos Porsche has released as it gears up for its reborn LMP1 program.