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Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.

Porsche is planning a hybrid version of the 911

Changes at Porsche are coming thick and hot. It's been a few decades since the last major engine technology change – the very dramatic shift from air- to water-cooling. Now we're seeing a turbo shift, in which even pedestrian 911s, Caymans, and Boxsters are being fitted with turbos. Next up is hybrid proliferation throughout the manufacturer's full range. Hybrids aren't new to the Porsche lineup, of course. The Panamera hybrid has appeared in two forms, one in 2012 and one in 2015. Likewise, the Cayenne hybrid was recently upgraded to plug-in spec. The 918 Spyder is also a plug-in hybrid. The 911, Cayman, and Boxster have been left off the hybridization program so far, but that's about to change. The 911 is "next in line" for hybrid tech, says Lutz Meschke, a board member at Porsche AG. That means we'll likely see a hybrid 911 before the fully-electric production Mission E arrives. Every Porsche model will eventually get a gas-electric option, so the Macan crossover and 718 Boxster and Cayman will follow the iconic sports car's lead soon. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The turbocharged base 911 has fractured critical opinion somewhat, although we loved our first drive of the 2017 911 Carrera with its twin-turbo flat-six engine. Do you fear or welcome the coming hybrid epoch? Let us know in the comments. Related Video:

Porsche would have entered F1 if Audi had blocked its Le Mans program

Go back a few years and you may have heard rumors of Porsche heading into Formula One. That never came to pass - or at least, it hasn't yet - but that doesn't mean that it wasn't close to happening. That's how committed to returning to top-level motorsport competition Porsche has become recently.
Autosport reports that just as Porsche was merging fully into the Volkswagen Group, Zuffenhausen was weighing its options for a factory racing program. Le Mans was its favorite, which makes sense, as it remains far and away the most successful constructor in the history of the famous endurance race. But the strategists at Porsche were worried that its new corporate overlords at Volkswagen wouldn't support two LMP1 programs and would favor Audi, which has positively dominated the modern era of endurance racing, coming second only to Porsche in the number of Le Mans victories it has scored to date.
Porsche's Plan B was reportedly to head into Formula One, although it isn't clear if the German automaker was intent on starting its own team, buying an existing one or merely providing engines to other teams. Porsche fielded its own cars in F1 in the late 1950s and early 60s, and returned as an engine supplier with TAG to power McLaren in the 1980s, powering Niki Lauda and Alain Prost to the World Championship in 1984 and 1985.