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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche's new twin-turbo V8 will power Audis

Porsche unveiled a new twin-turbo V8 engine at the 37th International Vienna Motor Symposium yesterday. According to a report from Car and Driver, the engine will see use in future V8 applications across the VW Group and could find its way into various Audis, Bentleys, and even the Lamborghini Urus. We expect to see it first in the 2017 Porsche Panamera. The engine makes 549 horsepower and 567 pound-feet of torque, or 21 hp less than the 4.8-liter twin-turbo V8 in the Panamera Turbo S. Welcome to the brave new world in which Porsche is a more-integrated part of the VW group. While the new engine puts out impressive numbers, it likely means that the Porsche-exclusive 4.8-liter is headed for the history books. Component sharing is nothing new - Porsche already uses other VW Group engines in its lineup - but it means the flat-four and flat-six engines in the 718 Boxster/Cayman and 911 will be the only unique powerplants remaining in the Stuttgart automaker's offerings. According to C/D, the new engine features cylinder deactivation and is optimized for future hybrid applications. It also consumes 30 percent less fuel than its predecessor, and will mate to both an 8-speed automatic and ZF's dual-clutch 8-speed. Along with the next Panamera, Porsche is also likely to use this engine in the Cayenne. A representative of Porsche North America was unable to provide any official information to Autoblog. If you're hungry for more details, click through to C/D's website. Related Video: News Source: Car and Driver, 37th International Vienna Motor Symposium Porsche Luxury Performance

Porsche 911 spied looking like a Porsche 911

The 2017 Porsche 911 hasn't gone on sale yet and spy photographers have already snapped an early mule for the next-generation 911 due in calendar year 2018. It might be difficult to make out underneath the cobbled-together bodywork of the previous 991-version 911, but this one has a wider rear end that could be hiding the plug-in hybrid powertrain expected to come with the next big model update, perhaps codenamed 992. The strange white plug would be where owners plug the coupe in, according to this patent drawing. There have been rumors of a hybrid 911 coming for more than a year now, with some suspicious bits in a mule seen last year, and early prognostications being that Porsche is lining up the powertrain for the 911 Turbo to produce somewhere around 720 horsepower. That would make sense as the first stop for the learning and components of the 918 Spyder to trickle down to the 911 range. If Porsche migrated the 918's 156-hp electric motor unchanged into the 560-hp 911 Turbo, you're looking at a 716-hp monster that accelerates even more quickly. A hybrid 911 Carrera model would sit above the standard turbocharged engines. Elsewhere, the 992 model will come on the current MMB platform, and the exterior will be one of evolution, naturally. Interior upgrades will include a fully digital instrument panel. Or, going off the reservation, former Porsche chairman Matthias Muller said earlier this year that, "the high-speed high-tech laboratory of the 919 Hybrid will benefit all our future vehicles" in reference to expanding the Porsche model line to seven models. At the time, Bloomberg wondered if Muller was referring to the long-rumored Ferrari competitor Porsche has debated.