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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Another cool projection vid, this time with a Porsche 911

Porsche has become the latest automaker to take advantage of clever projection technology. The automaker worked up a quick presentation for the 2013 911 Carrera 4S to show off a bit of "motionless driving." The display tracks the sports car from production to back-road caning and city-center cruising, displaying a variety of exterior color choices and wheel options without resorting to a two-dimensional video.
This isn't the first time we've seen an automaker use its new product as a projection screen. Subaru, Hyundai, Lamborghini and others have all done the same, and the trick never fails to be visually interesting.
As you may recall, we got to play with the 2013 911 Carrera 4S back in November and found the machine to be a better daily driver than its rear-wheel drive counterpart. You can check out the projection video below.

New Porsche 4-cyl engines to range from 1.6L to 2.5L

Recent rumors of a turbocharged, flat-four-engine from Porsche for the Boxster (pictured testing above), Cayman and maybe other models go back over a year. The latest scuttlebutt indicates that there could be three variants on the horizon with 1.6-, 2.0- and 2.5-liter displacements and power as high as 360 horsepower.
Car magazine in the UK claims to have access to the specifications for the project and thinks the 2.0- and 2.5-liter versions are guaranteed for production for the Boxster and Cayman. However, it believes a question mark still looms over the 210-hp 1.6L because the engine would go into a new, smaller sports car that still doesn't have a green light for production.
Regardless of displacement, the new fours would be turbocharged and direct-injected. The 2.0-liter would produce around 286 hp and 295 pound-feet of torque, and the 2.5-liter would make about 360 hp and 347 lb-ft. Earlier reports pegged some parts sharing with the current flat-six.