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Porsche 911 GT3 named Performance Car of the Year by Road & Track

The Porsche 911 GT3 is a very, very good performance car. Yes, we know this is like saying fire is hot and a shovel to the head hurts. What's different about this proclamation, then? Well, we bring up the 911 GT3's inherent goodness because our friends at Road & Track have named it their 2015 performance car of the year.
This is, our joking aside, a big accomplishment for the 911 GT3, due largely to the field of cars it beat out. There were many equally track-focused wonders in attendance, including the Ferrari 458 Speciale, Chevrolet Camaro Z/28 and Dodge Viper SRT TA, as well as more capable everyday vehicles, like the Jaguar F-Type R Coupe, BMW M3 and Ford Mustang GT.
But it was the 475-horsepower, rear-engined track star that R&T fell for, with editor-in-chief Larry Webster calling out the Porsche's ridiculous, howling, 9,000-rpm redline, while other editors cited its phenomenal handling character.

Porsche Fire and Ice is chilling art born of flames

Porsche held a contest inviting ten filmmakers to riff on the tagline for the Panamera, "Thrilling Contradictions," in a 60-second film. The winner was an entry called Fire and Ice by director Ross Cohen, a concept that uses just those two elements in a premise as simple as it is rewarding. For his efforts, Cohen will receive a trip to the Chicago International Film Festival, and you might see the short in the pre-movie advertisements in a theater served by Spotlight Cinema Networks.
Porsche did this kind of thing just two years ago, when it asked filmmakers to illustrate the idea of "Everyday Magic". The winner of that contest, Michael Korbel's It's a Magical Life, followed the journey of a young man to husband and father from the perspective of the trunk of a 911. You'll find that video as well as Fire and Ice below.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.