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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Next-gen Porsche Panamera loses its buttons

We have our first interior images of the next-generation Porsche Panamera. Caught undergoing testing in what looks like the area around Ann Arbor, MI, Porsche's second-gen sedan ditches the multitude of buttons found on the center stack of today's cars in favor of touch-capacitive controls. The new look works on the interior. It's clean and stylish, and the overall layout is clearly inspired by the Panamera Sport Turismo concept. We're particularly fond of of one of the features absent on the concept car – the wide, high-resolution infotainment screen. Judging by the lack of a dedicated controller on the center stack and the screen's proximity to where the driver's right hand would be, this is almost certainly a touchscreen. According to our spies, the software on that screen will be shared with Bentley, as will the Panamera's underlying platform. The new steering wheel, meanwhile, looks like it's been plucked straight from the 918 Spyder. There's a very visible protrusion at the four-spoke wheel's four o'clock position, and the button layout on the spokes looks identical to the hybrid hypercar. On the 918, this controller manages the hybrid systems, but as our spies claim this is the gas-powered Turbo S model, we aren't really sure what role it will play as we can clearly see drive mode controls on the center console. Speaking of the Sport Turismo, this prototype backs up the argument that the next Panamera will adopt the cleaner look of the 2012 Paris Motor Show concept. Even with the camouflage, the C-pillar and rear quarter window, squared-off trunk aperture, and the four LED accents in the headlights are clearly inspired by the Sport Turismo. However, the concept's most dramatic feature – its strong hatchback profile – doesn't seem to have made the transition into this prototype. We'd expect to see the new Panamera in either Geneva or Paris. The Swiss show is the unlikely choice, though, considering it's just over a month away and Porsche already has another big debut planned. So expect the new Panamera in the City of Light. Sales should begin some time in 2017.

Nick Murray's problematic Porsche 911 shows the power of a viral video

When Nick Murray took delivery of his 2013 Porsche 911 Carrera S in June 2013, he had saved for it for the past five years. He didn't just pluck a random 911 off a dealer lot. He specially ordered his car with thousands of dollars in extras tailored just to him, and he captured all of the options on his YouTube channel. The love affair didn't last long. Eventually the channel became a place for Nick to air his growing list of grievances about his deteriorating 911. Eventually, his mix of righteous indignation and sarcasm went viral.
By late December, he had already had four warranty repairs done on the car. Things got much worse in March. The computers began resetting whenever Nick drove over large bumps. There was also an acrid, electrical smell that occasionally permeated the cabin. Murray filed for Lemon Law protection. Porsche Cars North America contacted him for the first time to fix the problem, but it didn't help.
Things culminated in April when Murray put up a new video that showed more troubles. He began arbitration with Porsche and asked for either his full purchase price back or an exact replacement. The company countered with a portion of what the car was worth, based on its mileage. Murray refused and turned to his YouTube watchers for help. He asked them to spread the word, and the video went viral with over 800,000 views as of this writing. Supporters posted it multiple times on Porsche's Facebook and Twitter sites.