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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

eGarage video features Helmuth Bott's personal Porsche 959 prototype

"We thought we were going to build a super-911," said Peter Schutz, former CEO of Porsche AG of the development of the Porsche 959. That was before it started getting expensive. At that point, Helmuth Bott, Porsche R&D director got frightened. Costs ballooned because of the all-wheel drive, sequential turbocharging and other technology Porsche had never even thought about when it set out to build a 911 to compete in Group B. Schutz continued, "The amount of resources we were committing got totally out of hand." Instead of pulling the plug, Bott doubled down and drew on the strength of his brilliant team to build a car whose impact is still echoing aross the industry.
"It's probably one of our most prized possessions" says Don Leatherwood, Director of the Brumos collection where Dr. Bott's personal prototype resides, and where Frazer Spowart went to see the car and create a video for eGarage. Check out the sights and sounds of the 959 before it was the 959, and get personal takes on the car from Hurley Haywood, Peter Schutz and Don Leatherwood. Keep reading to see the video.

Porsche CEO hints at Macan GTS, expects brand sales growth to 200K+

Porsche is expecting big things from its little Macan, with CEO Matthias Mueller announcing that not only is a sportier GTS model being considered, but that the CUV will almost certainly help push Porsche beyond its 200,000-unit-per-year sales goal three years earlier than expected.
"We're transferring the genes of the Porsche brand into a new market segment," Mueller said during a speech to kick off Macan production, according to Automotive News Europe. Macan demand should push the brand past 200,000 sales, Mueller said, confirming what we reported back in August. And if Porsche really has a hit on its hands, it is able to boost production of the sporty crossover beyond its initial capacity of 50,000 units, according to the brand's CEO.
Provided that the Macan is the success Porsche hopes it will be, Mueller hinted that the range could expand beyond the initial Macan S and Macan Turbo. "GTS versions have a tradition at Porsche," Mueller said. "We haven't made a final decision yet regarding the Macan, but I'm sure it makes a lot of sense."