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Recharge Wrap-up: Porsche 911 hybrid possible, Ecocruise EVs coming soon

The next-generation Porsche 911 could use hybrid power, according to Porsche CEO Matthias Muller. "There is no reason against it and we will see if we have some reasons to do it," Muller says of the model due around 2018. He also suggests that hybrid technology could eventually make its way into all Porsche model lines, but that the Boxster and Cayman would first get four-cylinder versions. Muller cites carbon emissions and "sportiness" as reasons to use hybrid power, pointing to the 918 Spyder as a good example of both. Read more at Car Advice. A B-Class F-Cell from the Mercedes-Benz fleet has hit a benchmark of 300,000 kilometers (about 186,411 miles) in everyday use. The achievement won Daimler an "f-cell award" for hydrogen fuel cell technology and innovation. The 300+ fuel cell cars in the Daimler fleet have driven a collective 9 million-plus kilometers (more than 5.5 million miles). The information gathered from this testing is being used to improve development as the company looks toward expanding commercialization of fuel cell cars. "We have clearly demonstrated that the fuel cell electric drive is ready for the road," says Professor Herbert Kohler of Daimler. "The last hurdles we will overcome in intensive cross-industry and cross-border teamwork." Read more in the press release below. A company called Ecocruise has new EVs coming out soon. Along with electric scooters and service vehicles, Ecocruise develops street-legal neighborhood electric vehicles like the three-wheeled EZip-3, the four-wheeled EZip-4, and the fun looking Cruser Sport (see a prototype in the video below). The EVs are scheduled to go on sale in January of 2015, which is right around the corner. Ecocruise was started after the founder of Kasea Motorsports decided to switch to electric vehicles with the goal of offering providing affordable emissions-free driving. Learn more about Ecocruise and its vehicles at the company's website. The new EU Fuel Quality Directive (FQD) does little to discourage dirty fuels like tar sands and coal-to-liquid, says Transport & Environment (T&E). The FQD requires suppliers to reduce greenhouse gas intensity for transport fuel in the EU by six percent by 2020. The much-delayed FQD doesn't do as much as it could, though, say critics, and it doesn't label dirtier fuel sources as such despite the urging of scientists. T&E, an organization focused on cleaning up EU transport, blames Canada, the US and Big Oil.

Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche turns up boost on 911 range with new Turbo and Turbo S

You didn't honestly think Porsche would stop with just a turbocharged Carrera and Carrera S, did you? No, that'd be silly. Of course Stuttgart had to follow up those two smash hits with a new Turbo and Turbo S. Naturally, both cars build on the 370-horsepower Carrera and 420-horsepower C2S. The base Turbo offers 540 horsepower and starts at $160,195, while the Turbo S packs 580 horsepower and demands an extra $28,900. Adding a folding fabric top to either model will drive the cost of entry up by $12,300, regardless of output. For those keeping track at home, that's a 20-horsepower bump for both vehicles over the previous models, while the Turbo's price jumps by $8,100 and the Turbo S will cost an extra $5,400. In terms of actual performance, the Turbo hits 60 in just 2.9 seconds and will carry on to 198 miles per hour, a one-tenth and three-mph improvement over the current car. Going for the Turbo S will only shave a tenth of second off the 60-mph sprint, although you'll pick up an extra seven mph on the top end. That compares favorably to the current car, which takes 2.9 seconds to get to the magic six-oh and stops accelerating at just 197. The stopwatch improvements are only part of the story. Porsche claims the new dynamic boost function will maintain turbo pressure during sudden throttle load changes, like you might experience when pushing the 3.8-liter, twin-turbocharged flat-six hard. That means snappier throttle response. As with the current 911 Turbo and Turbo S, Porsche's excellent dual-clutch transmission is the only way to fly. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Both cars also get Porsche's Sport Chrono Package and Porsche Active Suspension Management as standard, while upgrading to the Turbo S will add Porsche Dynamic Chassis Control and carbon-ceramic brakes. While there's lots of free hardware, we're betting Porsche's options catalog will remain just as robust. As for the design, you can expect the same look shown on the new, turbocharged 911 Carrera, albeit with some Turbo and Turbo S exclusives. 20-inch wheels are standard, with super-wide rubber in the back – Porsche doesn't list tire specs, but the rear hoops are 11.5-inches wide. Both the 911 Turbo and Turbo S will get their big debut at the 2016 Detroit Auto Show. Naturally, we'll have much more then, including live photos from the show. In the meantime, read on for the official press release from Porsche.