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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

This FL man accused of stealing drivers licenses has best tattoo ever

Bentley and Porsche are two of the jewels in Volkswagen Group's luxury brand crown, but in Florida they also have a very tenuous connection with crime. With his multiple face and neck tattoos, including a Bentley logo right between his eyes, Derek Denesevich (pictured above) has been charged with the surprising crime of alleged identity theft. He recently surrendered to a Florida court, and could face seven years in prison, if convicted.
You might wonder where Porsche fits into this. According to the Sun Sentinel, Denesevich's accomplice was one Porscha Kyles, who worked for the Broward Clerk of Courts. She allegedly used her access to driver's license records to steal information and sell it to Denesevich. He is then accused of filing fraudulent income taxes to recoup the refund checks.
According to the Sentinel, Kyles has already pleaded guilty to conspiracy and identity theft and was sentenced to three years and one day in prison. The duo reportedly stole over 100 identities and made at least $120,000. Scroll down for a video about this pair of auto-related criminals.

Porsche opening network of dedicated Classics centers

Porsche is in the process of opening a new network of service centers specifically focused on its classic cars. By 2018, the German automaker aims to have 100 such locations up and running around the world. What you're looking at here is the first. Opening this week in Gelderland – a city on the outskirts of Arnhem in the Netherlands – the first dedicated Porsche Classic Center is designed to support older vehicles from Zuffenhausen's history. That means undertaking service and maintenance, installing original parts, partially or completely overhauling of vintage vehicles – even selling classic Porsches certified by the factory. The company reports that over 70 percent of the vehicles it has ever produced are still running. That rather impressive statistic speaks to the quality of the vehicles in the first place, but also the dedication of their owners to keep them running, and the necessity for proper service and maintenance. The chain of 100 or so Porsche Classic Centers to open around the world will stem from the existing network of Porsche Classic Partners. As it is, the network includes 24 such partners around the world, principally in Europe, Asia, and Africa. Ten of those 24 are located in Germany alone. However the new network will incorporate locations in North America as well. Premiere for Porsche Classic Centre in Gelderland World's first Porsche centre for classic cars to open Gelderland/Stuttgart. The world's first Porsche Classic Centre is just about to open: from 26 November 2015, the Porsche Classic Centre Gelderland, just outside of Arnhem/Netherlands, will be offering services for classic cars of all ages from Zuffenhausen. This is the first time that service, workshop and sales exclusively for the classic sports cars have been brought together under one roof. A small number of additional certified Porsche Classic Centres are set to follow around the world and produce an even more closely knit Porsche Classic network. More than 70 per cent of the vehicles ever produced by Porsche are still running today. To ensure that these classic cars receive optimum support and overhaul facilities, Porsche is establishing an international dealer and service network with some 100 centres to reach completion by 2018. This mainly involves Porsche centres which will provide support for sports cars of earlier eras in addition to the current models and will be certified as Porsche Classic Partners.