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Porsche kicks off Macan production at revamped Leipzig plant

After over two years of construction and roughly 500 million euros ($684 million at current rates) invested, Porsche finally opened its Leipzig, Germany, factory expansion on February 11. The improvements to the plant are dedicated to building the Macan and include a new body shop, paint shop and assembly line that are advancing Porsche's goal to sell 50,000 Macan's per year. The company believes that the new model is going to push it to over 200,000 annual sales 3 years ahead of schedule, and the enlarged branch can support even more Macan production, if there is demand.
"We are totally convinced in the qualities of this location and that the Macan will be a marketing success," said Porsche Chairman Matthias Müller during the opening celebration. The company opened its Leipzig factory in 2002 to build the Cayenne and added Panamera production in 2009.
The Macan models are due to launch in the US this summer with prices starting at $49,900. Scroll down to learn all of the details about the Macan's Leipzig assembly plant.

Jay Leno welcomes finely rebuilt Porsche 356 into his garage

Not a month after the Porsche 911 Reimagined by Singer visited Jay Leno's garage, another artfully restored Porsche has rolled in. This time it's a 1957 Porsche 356A Outlaw, the "outlaw" moniker referring to Porsches that have been restored outside the bounds of period-correct orthodoxy.
This 356A was literally done from the ground up by Michigander Chuck Olenyk, the floor of the car having fallen apart so badly that he couldn't remove the roof at first since it was holding the vehicle together. Olenyk said that of the 2000 hours over seven years that he spent restoring the car, 500 were spent just on repairing the rust. That's undoubtedly some of the reason why when he tried to sell the unrestored car as a roller in the nineties for $1,000, no one would take it off his hands.
Olenyk fitted a mildly tuned engine from a Porsche 912, the transmission from a 356B, the brakes from a 356C, Fuchs mags and a modified replicar Speedster roof from Intermecchnica. It lacks nothing even with just 115 horsepower, and it adds to that with charm and aural appeal. You can see and hear the full story in the video below.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.