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Porsche CEO hints at Macan GTS, expects brand sales growth to 200K+

Porsche is expecting big things from its little Macan, with CEO Matthias Mueller announcing that not only is a sportier GTS model being considered, but that the CUV will almost certainly help push Porsche beyond its 200,000-unit-per-year sales goal three years earlier than expected.
"We're transferring the genes of the Porsche brand into a new market segment," Mueller said during a speech to kick off Macan production, according to Automotive News Europe. Macan demand should push the brand past 200,000 sales, Mueller said, confirming what we reported back in August. And if Porsche really has a hit on its hands, it is able to boost production of the sporty crossover beyond its initial capacity of 50,000 units, according to the brand's CEO.
Provided that the Macan is the success Porsche hopes it will be, Mueller hinted that the range could expand beyond the initial Macan S and Macan Turbo. "GTS versions have a tradition at Porsche," Mueller said. "We haven't made a final decision yet regarding the Macan, but I'm sure it makes a lot of sense."

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche 960 could come with quad-turbo flat-eight engine

Getting a bead on the target that is the so-called Porsche 960 is not easy, as the target keeps moving. First labeled the 960, then the 961, and now back to being called the 960, it is Porsche's take on a supercar specifically aimed at Ferrari - the latest report in Automobile says that Porsche's internal moniker for it is "FeFi," which stands for "Ferrari Fighter." Because it is expected to cost as much as the top-tier V12 Ferrari, Porsche wants the engine solution to justify the price tag. That means, according to author Georg Kacher, a 3.9-liter, quad-turbo flat-eight engine with 650 horsepower.
Last summer, the engine was mooted to be a twin-turbo flat six. A few months later, the rumor was that it would use the 4.6-liter V8 from the 918 and have about 570 horsepower. This new mid-engine configuration would be quite the leap, giving the 960 more power than the 918 Spyder (pictured) and 911 GT2 RS, and utilize other tech features like four adjustable camshafts and "a complex multistage intake manifold." In this scenario, power would be run through a seven-speed dual-clutch transmission and all-wheel drive.
Build materials are still slated to be a hodgepodge of materials including aluminum, steel, carbon fiber, titanium and magnesium. The boosted flat-eight, all-wheel drive and a 3,000-pound weight could get the 960 from zero to 60 miles per hour in just 2.5 seconds. Since it is looking squarely at Ferrari, the idea that the 960 will be a "four-door coupe" can probably be put to rest. For now.