2001 Porsche 911 Cabriolet 2d on 2040-cars

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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2016 Porsche Cayman GT4 First Drive [w/video]

The 2016 Cayman GT4 is the sort of Porsche that purists fear would eclipse the rear-engined 911. The balance inherent in the mid-engined layout of the rigid Cayman chassis meant that it was only the right combination of horsepower and suspension away from whupping a comparable Carrera. Porsche has been very careful to keep this Cayman from doing that, despite the GT4's improvements. If you think this means the GT4 has been hobbled or hamstrung, it hasn't. Even a sopping wet track at Road Atlanta in Georgia couldn't keep us from crowning it the brash, arrogant upstart prince of the track-toy Porsches. The company got a lot right with this ultimate Cayman. To begin with, it absolutely looks the part it's supposed to play. Our tester wears searing Racing Yellow paint, that large wing looming over the rear lid is standard, and rolling stock comprises huge 20-inch wheels wrapped in Michelin Pilot Sport Cup 2 rubber. The front fascia is altered for both airflow to the radiators and downforce, standard fare for a hot track-ready version. What's unusual is that instead of complicating the look with tacked-on contrivances (ahem, like the GTS's grille insert-within-an-insert), it's simpler, subtler, and more purposeful. Between that front splitter and the wing, expect about 220 pounds of downforce at the GT4's 183 miles per hour top clip. Ergonomically, even with these fixed-back sport bucket seats, this car is nigh-perfect. Out back, things are more complicated but no less coherent. The lip spoiler that spans the trans-tailight area grows into a little ducktail, literally overshadowed by the larger rear wing. Rear diffusers are a requisite in this class, so one is present and functional. Optimized side intakes just aft of the doors cram more air into the engine, and gain a little embossed "GT4" script. Ergonomically, even with these fixed-back sport bucket seats, this car is nigh-perfect. The slightly smaller steering wheel, perfectly sized for the application, and the smooth, precise shift action make wrangling the major inputs like an extension of your own limbs. If you want to be cynical, go ahead and call the GT4 a parts-bin car. The 3.8-liter flat-six is cribbed from the 911 Carrera S, and the front suspension, steering system, and rear brakes from the 911 GT3. Want carbon-ceramic brakes? Then you'll get GT3 parts on both axles.

2015 Porsche 911 GTS widens your rear-engined choices

"Porsche needs to offer more versions of the 911" is not a phrase you'll hear uttered often. Not with 15 versions already in the catalog. But with the opening of this year's LA Auto Show, Porsche has introduced four more to bring the total up to nineteen variants. And more are no doubt on the way. What you're looking at is the new Porsche 911 GTS, which has grown from one model in the previous generation to four. Buyers will be able to choose between rear- or all-wheel drive and between coupe and cabriolet body-styles, but either way they'll be looking at a 3.8-liter flat six with 430 horsepower. That slots it in between the base Carrera and the GT3, but unlike the hardcore latter, it can be had with choice of manual or dual-clutch transmission – bringing the available configurations of 911 GTS up to eight. Spec the DCT and you'll be reaching 60 in as little as 3.8 seconds, but the pleasure won't come cheap: prices range from $114,200 for the rear-drive coupe to $132,800 for the all-wheel-drive cabrio, plus another $995 for delivery. But for that much scratch you also get the Powerkit, Sport Chrono package, wider track, lower suspension, Xenon headlamps, Alcantara trim, 20-inch alloys and more all thrown in as standard.