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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche 918 Spyder with Weissach package does 0-62 mph in 2.6 seconds

Porsche marketers are having a field day with the 918 Spyder after some last-minute tuning improved the car's performance. They now say that it's so fast it's already beaten itself. Let us explain: Using a Weissach package-equipped 918 as an example (which reduces the plug-in hybrid supercar's weight through the deletion of some interior items, more generous use of carbon fiber and magnesium wheels), the car's previous official 0-62 miles-per-hour time of 2.8 seconds has been cut to 2.6. Additionally, 0-124 mph takes 7.2 seconds and 0-186 mph is dispatched in 19.9 seconds, times that were reduced by half a second and 2.1 seconds, respectively.
In all-electric mode, a non-Weissach pack 918 does 0-62 mph in 6.2 seconds (with the package, 6.1 seconds), down from 6.9 seconds. Efficiency is also improved thanks to the final tuning. The New European Driving Cycle (NEDC) rating of a Weissach pack-equipped car equates to 94 miles per gallon, up three mpg compared to before. That's pretty good for a car with 887 horsepower!
Check out the press release below for more details on how Porsche's final tuning measures improved its flagship supercar.

Porsche clinches 2015 FIA World Endurance Championship

There's still another round to go in the 2015 FIA World Endurance Championship. But regardless of what happens in Bahrain later this month, Porsche has already laid claim to the manufacturers' title for this year. That's how far ahead it is of the competition. The championship was sealed this weekend when the Porsche 919 Hybrid driven by Timo Bernhard, Mark Webber, and Brendon Hartley crossed the finish line at the 6 Hours of Shanghai in first place. That marked not only the fourth straight win for the trio, but the fourth one-two finish for Porsche and the fifth straight victory this season. That's pretty remarkable when you consider that Porsche only arrived in the series last year, and only serves to further sweeten the win it took at Le Mans this past June. This marks the first time since entering WEC that Porsche has taken the championship, which was claimed last year by Toyota and in the previous two years since the revival of the series by Audi. However Porsche, of course, is no stranger to the winner's circle in endurance racing, having taken 12 previous championships between 1964 and 1986. The victory in Shanghai also puts Bernhard, Webber, and Hartley in prime position to secure the drivers' championship. The trio currently sits in the lead ahead of Audi's Andre Lotterer, Marcel Fassler, and Benoit Treluyer. This despite the Porsche trio having failed to make the finish line in the opening round at Silverstone. Related Video: FIA World Endurance Championship (WEC), LMP1, Round 7, Shanghai (CN), Race Porsche secures World Championship title by another one-two win Stuttgart. By taking the fifth victory in a row Porsche has made itself a World Champion in Shanghai. One race before the season's finale no one can take away the constructors' title in the FIA World Endurance Championship (WEC) from the young team from Weissach. In China the winning drivers were Timo Bernhard (DE), Brendon Hartley (NZ) and Mark Webber (AU) in a six-hour race of which two thirds were held on a wet track. The sister car of Romain Dumas (FR), Neel Jani (CH) and Marc Lieb (DE) finished second and hence the season's fourth one-two victory for the Porsche team. Porsche has won the title with 308 points ahead of Audi (238) and Toyota (137). For Porsche it is the 13th constructors' World Championship title in endurance racing and the first since 1986. Between 1964 and 1986 Porsche took twelve constructors' titles in the then Sports Car World Championship.