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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

2014 Porsche Panamera S E-Hybrid is one mean green machine

The entire Porsche Panamera lineup gets a refresh for the 2014 model year, and new additions to the range include two long-wheelbase models and this E-Hybrid fuel-sipper that makes its debut here at the Shanghai Motor Show. And, well, we say "fuel-sipper lightly."
Porsche has packed its hybrid Panamera with 416 horsepower and 435 pound-feet of torque, and that certainly makes for one quick sedan-hatchback-thing. Hitting 60 miles per hour will reportedly take just 5.2 seconds, on its way to a top speed of 167 mph. And while Porsche hasn't revealed specific powertrain details, the company says that the S E-Hybrid "improves upon the concept offered by the previous Panamera S Hybrid with a more powerful electric motor," which leads us to believe that the supercharged 3.0-liter V6 engine at the heart of it all still remains intact.
Fuel economy numbers (or estimates) have not been released as of this writing, but we expect to have that information closer to the car's on-sale date later this year. As for the new battery system, Porsche says that when plugged into a 240-volt charging station, it can be fully charged in just two and a half hours. When topped off, the Panamera S E-Hybrid should have an electric driving range of around 20 miles at speeds up to 84 mph, though, obviously, not at the same time.

Lightspeed Classic 911 rocks out with its sprockets out

Singer does a pretty damn good job re-imagining the Porsche 911, but the faithful will aptly tell you that it's not the only name in the business. Munich-based Autoaktiv Motorsport also does a pretty compelling rendition of the classic German sports car. It's called the Lightspeed Classic, and this video clip casts it in light as good as we've ever seen. The brainchild of former Porsche engineer Ralf Skatulla, the Lightspeed Classic is based on the 964 but upgrades some key components while keeping the classic style. Power comes from a 3.8-liter flat-six from the 964 RS (albeit rebuilt with titanium components) that's been retuned to deliver 340 horsepower. It's got the gearbox from a 996 Turbo, the clutch from a 997 GT3 RS, and the brakes from a 996 GT3 Cup, along with Michelin Pilot Sport rubber coating a set of Fuchs-style BBS alloys. The result, as you can see, is lovely. Especially with Tim Schrick behind the wheel. The German racing driver is also a television personality, co-hosting D Motor – Germany's equivalent to Top Gear – alongside Sabine Schmitz and Carsten van Ryssen. Which is all well and fine, but what you really want to do is scope out the footage for yourself. If you dig Porsches (or even if you don't), it'll probably be the best 49 seconds you'll spend all day. Related Video: