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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Well hello, Carice, you Porsche-aping EV cutie

Ah, the joy that comes open-air motoring with the in your hair and the roar of the exhaust behind you. Well, maybe not as much anymore. In recent years, vehicles like the Tesla Roadster have made the concept of the electric sports car palatable. Now, Dutch automaker Carice is following suit with a classically inspired EV speedster called the MK1. The MK1 clearly wears its design inspiration on its sleeve. It would be difficult to look at this styling and not immediately see a Porsche 356 Speedster; It has the same upside-down bathtub shape with big round headlights and likely the tiniest taillights on a production car in years. The Carice is also clearly meant for fair weather motoring because there's no top, just a tonneau cover to protect the interior from the rain while it's sitting. One thing that the Dutch company is definitely getting right is the weight. It claims that the MK1 weighs a dainty 772 pounds, including the battery pack. The low weight doesn't mean the MK1 is going to be lighting quick, though. It's being offered with a choice of three electric motors with 5 horsepower (for 16-year-old drivers in the Netherlands), 20 hp or 53 hp, and there are two sizes of battery pack. Buyers can also opt for a range-extending internal combustion engine. The 53-hp motor allows for a top speed of 62 miles per hour and a 124-mile range with the larger battery. Carice says its also willing to fit larger batteries or more power motors, at the buyer's expense, of course. Carice plans to build an initial production run of 10 cars with prices starting at 22,000 euros, before Dutch taxes (about $30,000). The company hasn't released a press release about the MK1, but you can learn more about speedster on its website; it's in Dutch, though. Featured Gallery Carice MK1 View 9 Photos News Source: Carice Cars Porsche Convertible Electric Performance electric sports car porsche speedster

Porsche 911 GT3 named Performance Car of the Year by Road & Track

The Porsche 911 GT3 is a very, very good performance car. Yes, we know this is like saying fire is hot and a shovel to the head hurts. What's different about this proclamation, then? Well, we bring up the 911 GT3's inherent goodness because our friends at Road & Track have named it their 2015 performance car of the year.
This is, our joking aside, a big accomplishment for the 911 GT3, due largely to the field of cars it beat out. There were many equally track-focused wonders in attendance, including the Ferrari 458 Speciale, Chevrolet Camaro Z/28 and Dodge Viper SRT TA, as well as more capable everyday vehicles, like the Jaguar F-Type R Coupe, BMW M3 and Ford Mustang GT.
But it was the 475-horsepower, rear-engined track star that R&T fell for, with editor-in-chief Larry Webster calling out the Porsche's ridiculous, howling, 9,000-rpm redline, while other editors cited its phenomenal handling character.