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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Magnus Walker crashes vintage Porsche with reporter inside

One of the minor storms on the Internet earlier this week concerned Porsche 911 collector and Outlaw tuner Magnus Walker getting in an accident in Minnesota. Walker had shipped his #277 1971 Porsche 911T to the twin city for the opening of a $10-million Porsche dealership there, and the day began with lots of Facebook and Instagram photos of the car posing all over the showroom grounds. This is the same car that we've seen in Jay Leno's Garage, in Midnight Rambler, and in a Need for Speed trailer. Then came a photo of the 911 next to a semi trailer with its driver's side crumpled in and punctured. No one was clear on how it happened, but it seemed to involve swerving out of the way of a Mercedes-Benz on a frontage road by the dealership. Thanks to video from the Minneapolis Star Tribune, now we know what happened. Newspaper reporter Vineeta Sawkar had been doing a story with Walker and wanted to get some video for the piece. During one pass down the frontage road Walker decided to go into a right-hander a little faster than prudent, the car understeered toward the center yellow, and then Walker did the most verboten thing one can do when cornering in a vintage 911: he lifted off the gas. Hello instant rear-engined oversteer. Cue the fishtailing, a millimeter-fine brush with a Pagoda SL, and a crunch into that truck trailer. Sawkar said she was a little battered and bruised but ok, as is Walker – who went on to test drive a GT3 RS later in the day. Head over to the Star Tribune to see the video.

Porsche to only build next Panamera in Leipzig?

Manufacture of the next-generation Porsche Panamera could be moving, if a report from Reuters is true. The current-generation Panamera range has its bodies welded together and painted at a Volkswagen facility in Hanover before being shipped to Leipzig where final assembly takes place.
According to Reuters, Porsche is looking to cut VW out of the equation and focus production of the Panamera in Leipzig. While this could cost 800 of the 14,300 workers at Hanover their jobs, it's not entirely clear what Porsche stands to gain by the move. It recently invested 50- million euros (about $680 million at today's rates) on a paint and body shop for its Leipzig factory, ostensibly so the facility could have Macan production underway by that car's spring 2014 on-sale date. If the facility was also designed with next-generation Panamera production in mind, then Porsche's decision to put all of its eggs in one basket could make a lot of sense. It currently ships the semi-completed Panameras from Hanover to Leipzig, a distance of around 160 miles by road, and presumably it's a costly and time-consuming process.
The Leipzig factory produced 27,000 Panameras last year, although it's unclear just what its production capacity really is. Besides the Panamera and the upcoming Macan, the factory also builds the Porsche Cayenne.