1999 - Porsche 911 on 2040-cars

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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Jay Leno takes an in-depth look at a 1964 Porsche 356C restomod

Look nearly anywhere at Dr. Anand Rajani's 1964 Porsche 356C, even the engine, and you would never realize that it boasts around 50 percent more power than stock. There's no sign of any other mods to make the drive a bit more modern, either, but they're there. The car's invisible upgrades result in an amazing transformation of a car that started out pretty great to begin with, and Jay Leno can't seem to get enough of driving this beautiful, gray coupe with restorer John Willhoit. Before going for a drive, Leno takes a deep dive into the details of this Porsche's modifications, particularly of its engine. The result of all the work is a mill that looks visually stock but actually boasts a significant jump in displacement. Willhoit admits this is particular one is a fairly conservative build but output still reaches 145 horsepower and 145 pound-feet of torque. If you're worried that Jay's CNBC show might have a detrimental effect on the quality of the Jay Leno's Garage YouTube video series, then here's your answer. For vintage Porsche fans interested in the nuts and bolts of making them even better, it's hard to imagine Leno making a better clip than this one.

Porsche 911 goes up in flames at New York Auto Show

It was a bad day for the 2016 DUB Show Tour after a Porsche 911 Turbo associated with the tour caught fire ahead of its 2016 New York Auto Show dates. And yes, the entire fiasco was caught on video. It's not clear how the fire started, but reports from the scene and video footage show smoke pouring off the 911. Worryingly, the fire seems to have been inside the Jacob Javits Convention Center, after New York's NBC affiliate reported smoke "spewing" throughout the sprawling facility. Workers can be heard shouting to get away from the burning 993 while at least one brave soul attacked the flaming sports car with a fire extinguisher. Despite the seriousness of the video, an aftershot – shown above – from the guy behind the video, Instagram user Zuumy, shows that there doesn't seem to be that much damage on the surface. The car just looks very, very dusty and dirty. According to WNBC, the New York Fire Department hasn't received any incident reports about the fire. And while it's part of the show, there's no reference to a 993 911 on the DUB Show Tour's Instagram or official page. Bummer, we know. You can check out the video of the blaze below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.