1997 Porsche on 2040-cars

Auto blog

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Supercar parade entering highway is mesmerizing

In what must have looked and sounded to motorists on the M6 like an invasion of The Swarm, a parade of 50 enthusiast gems leaving a charity event were caught shooting down the on-ramp and merging into traffic. There were plenty of Porsches joining the 959 and Ducktail above, Aston Martins going back to the badboy V8 of the last millennium, a Ferrari Testarossa, a TVR and numerous other Easter eggs.
There were not, however, plenty of turn signals, with someone counting just five among the fifty engaging in proper use of the blinker. One reason put forth for that is the same reason we're posting this video, which is from last Summer, below: "because supercar." Enjoy.

Porsche already considering even more hardcore Cayman GT4 RS?

We're not sure what kind of person would look at the new Porsche Cayman GT4 and say "that's not enough," but we're sure they're out there. And to satisfy just such a customer, Porsche could very well offer a GT4 RS version in the future. "This is just the beginning of the era. I would be interested in doing a Cayman GT4 RS version, but at the moment we didn't even talk about such a thing. If the customers call for something like this we could think about it." These are the words of Andreas Preuninger, speaking with Evo at the 2015 Geneva Motor Show this week. As head of Porsche's GT line, Preuninger and his team are responsible for creating hardcore track models like the 911 GT3, the new 911 GT3 RS and – for the first time – the new Cayman GT4. Clearly buoyed by the early success of the GT4, Prenuninger is already looking towards the next step. Considering that the existing model already packs a 3.8-liter flat six with 385 horsepower and the manual transmissions so many GT3 fans miss, we're not sure how much more they could get out of the Cayman – but we'll sure enjoy watching them try.