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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Modded budget Mazda Miata takes on new Porsche Boxster in more challenges

Earlier this month, our friends across the pond at Auto Express released the first in a two-video series that would see them try and build up a second-generation Mazda MX-5 Miata that could best a standard Porsche Boxster around the track. While that first video detailed the mods to the MX-5 - a supercharger, some suspension upgrades and a new set of super-sticky rubber being chief among them - and set baseline lap times for the stock car, today, we have the results of the 5,000-pound ($8,200) upgrade job.
Of course, we aren't going to spoil those for you. You'll need to watch the full video, which recaps the upgrades before digging into a comparison of both straight-line-speed differences between the 2.7-liter Porsche Boxster and blown Miata, as well as their behavior and lap times on the track.
Take a look and let us know what you think in Comments.

Ring Taxi BMW M3 chases an Aventador SV and Cayman GT4

On paper, a BMW M3 that's loaded with three passengers probably shouldn't have a chance at keeping up around a track with a Porsche Cayman GT4 and a Lamborghini Aventador LP 750-4 Superveloce. In the real world, driver skill and track knowledge can make all the difference, though. And when the M3 is a Nurburgring Taxi with a driver that knows the course incredibly well, we end up getting a fantastic lap like this one. The 'Ring Taxi driver starts by teasing his passengers that they'll see whether the Lambo is fast. Before the two of them get on track, the GT4 cuts in to join the party. What follows is a fascinating lap of the Nordschleife. It's impressive how the BMW driver's skill allows him to keep up with the two other cars and blow past tons of other traffic. During faster sections, the Porsche and Aventador start to pull away, but as soon as the course gets curvy again, the M3 is right back in the action. As the group pulls back into the parking lot, even the Ring Taxi driver sounds impressed with his performance. See the impressive show in the video above. Related Video: