1987 Porsche 911 911 on 2040-cars

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Audi and Porsche squabble over future product platforms

In the buildup to the 2014 24 Hours of Le Mans, Audi delivered an amusing video that worked on the playful rivalry between the German brand and its favorite frenemy, Porsche. We called it sibling rivalry, and at the time, it may have been just that. But just like sibling rivalries, it's all fun and games until someone gets hurt, and that's just what seems to be about to happen in the formerly peaceful Volkswagen Group family.
A new report from Automobile calls out the growing animosity between Porsche, who is backed up by Bentley, and Audi, whose primary ally is Lamborghini. No blows have actually been thrown, although there is a fair amount of "he said, she said" going on.
As Porsche tells it, for example, the new global fullsize SUV architecture being developed by Audi isn't up to snuff, citing size and structure issues, as well as an inability to accommodate a wide variety of engines.

Porsche 911 spied looking like a Porsche 911

The 2017 Porsche 911 hasn't gone on sale yet and spy photographers have already snapped an early mule for the next-generation 911 due in calendar year 2018. It might be difficult to make out underneath the cobbled-together bodywork of the previous 991-version 911, but this one has a wider rear end that could be hiding the plug-in hybrid powertrain expected to come with the next big model update, perhaps codenamed 992. The strange white plug would be where owners plug the coupe in, according to this patent drawing. There have been rumors of a hybrid 911 coming for more than a year now, with some suspicious bits in a mule seen last year, and early prognostications being that Porsche is lining up the powertrain for the 911 Turbo to produce somewhere around 720 horsepower. That would make sense as the first stop for the learning and components of the 918 Spyder to trickle down to the 911 range. If Porsche migrated the 918's 156-hp electric motor unchanged into the 560-hp 911 Turbo, you're looking at a 716-hp monster that accelerates even more quickly. A hybrid 911 Carrera model would sit above the standard turbocharged engines. Elsewhere, the 992 model will come on the current MMB platform, and the exterior will be one of evolution, naturally. Interior upgrades will include a fully digital instrument panel. Or, going off the reservation, former Porsche chairman Matthias Muller said earlier this year that, "the high-speed high-tech laboratory of the 919 Hybrid will benefit all our future vehicles" in reference to expanding the Porsche model line to seven models. At the time, Bloomberg wondered if Muller was referring to the long-rumored Ferrari competitor Porsche has debated.

The mid-engine Porsche backstory

As an automaker's identity evolves over years, its signature becomes defined by any number of factors - heritage (Mercedes-Benz), image (Lamborghini), or market share (Toyota). In the case of Porsche, it was an engineering quirk that forged the German company's most enduring character trait.
Porsche would not have survived - let alone, thrived - in today's saturated landscape had it not been for the 911, and that slope-tailed sports car wouldn't have sprung to life without its predecessor, the 356. While phenomenal success of those rear-engine icons built the company, forays into the mid-engine configuration have played a significant part in establishing the brand's identity.
The Mid-Engine Prototype Of Ferry Porsche's Dreams