1986 Porsche 911 Carrera Convertible Electric Car on 2040-cars

Auto blog

Porsche production will stay in Germany, says sales chief

At Porsche's recent opening of its new North American headquarters in Atlanta, we had a chance to chat with Bernhard Maier, the brand's head of sales and marketing. In our interview Maier opens up about Porsche's global growth, relationship with other Volkswagen Group products, and some of Porsche's future video. Read on for more. Autoblog: You're on a smooth trajectory of increasing sales in the US. Do you think there's an ultimate cap for Porsche in terms of volume? Bernhard Maier: If you look at the last couple of years, we have really seen a rapid growth in US, as we have seen in many other countries as well. Put that in perspective with our strategy for 2018. When we released that in early 2011, we said there are opportunities to grow for the brand in a number of ways. We are growing by entering new markets where we are not yet in, by taking part in the overall development of individual mobility, and in going in new segments where we are not yet in or that we were not yet in, such as the B SUV segment. And the Macan is, I think, a through-and-through success story. Let's take the US. Out of 1,000 inhabitants compare that with 700 cars on the marketplace. If we go to China, there are only 70 cars out of 1,000 inhabitants. So this is a huge potential, which we still have for the entire automotive industry and, again, we are in China now for 14 years. We started off in 2001, selling 226 cars. Last year, we did more than 27,000 units. With the economic recovery of the United States, we saw a tremendous comeback of the entire economy and also for the car industry. We took advantage of that as well in handling new segments like the Macan and in bringing more varieties in our already existing cars, so it gave us the opportunity to grow in America as well. AB: In terms of the portfolio, and speaking of Macan, are there other segments that Porsche will be expanding? Are any segments off limits? BM: We do have the number of ideas I can tell you, but we are not decided on what level [and] we are not talking about them. Let's look at our current model line-up. I think it's the most interesting one we've ever had in the history of the company. We do have a lot of derivatives in the 911 model lineup, we do have some derivatives in the Boxster and Cayman segment. There are some new ideas, which, as I've mentioned already, have not been decided yet. AB: Right. Is there any potential that we'd see something from the group MQB platform?

Ruf Turbo Florio is the Turbo Targa Porsche won't sell you

Porsche offers a staggering array of 911 variants. You can get the Carrera, Carrera S, Carrera GTS, Carrera 4, Carrera 4S, Carrera 4 GTS and Turbo and Turbo S (to say nothing of the GT3 and new GT3 RS). And with few exceptions, you can get each as a coupe, cabrio or Targa. Except you can't get a Turbo Targa. The partial-convertible model tops out at the GTS. But if the one thing you really wanted was a Targa with a turbo engine, the folks over at Ruf will be glad to hook you up with the tuned version you see here. It's called the Ruf Turbo Florio, taking the latter part of its handle from the second part of the Sicilian road race where Porsche got the name for its lift-top in the first place. But Ruf's take doesn't just match the factory Turbo's output – it far exceeds it: with 621 horsepower and 608 pound-feet of torque on tap, it'll put even the 911 Turbo S (on Sport Plus overboost, no less) to shame. Plus you can get it with a six-speed manual or seven-speed DCT, driving all four wheels like the factory Turbo or just the rear set like the GT2 that Porsche doesn't even make any more. It'll top out at 205 miles per hour, and all the while with the wind in your hair – but not too much of it. Related Video:

2014 Porsche 911 Turbo S

A Wicked-Fast Street Legal Multi-Tool
Walter Röhrl was carving up the circuit in the Porsche 911 Turbo S like a skilled Jedi Master - and I was sitting next to him, mesmerized by the breathtaking show. I had strapped myself securely into the front passenger bucket of the all-new coupe less than a minute earlier, expecting nothing more than a few quick laps around a track at the hands of another celebrated race driver. Been there, done that. Many times, actually.
Yet this was different. Röhrl was not only calculated and methodical in his approach, but his rally-tuned cerebrum appeared to be actively reading available grip levels while effortlessly tossing the all-wheel-drive Porsche into each corner at gut-wrenching speeds. His hands were moving rapidly, sending tiny steering corrections to the front tires, and he was using every inch of the track to extract more speed. We launched over a curb, dropped a wheel in the dirt and then drifted around a wide off-camber turn. His human precision and focus was astounding, and the performance he was extracting from the machine was just short of breathtaking.