1979 Porsche 911 on 2040-cars

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Porsche looks back on very first 911 Turbo

Porsche has really hit on a winning formula with its series of videos going inside its vault. So far, we've seen the V8 911 prototype, mid-engine test mule and aerodynamic prototype. The company is sticking with the 911 theme in the latest entry, but this time it's an actual production car - the very first 911 Turbo ever made.
Being the first Turbo would make it important enough, but the car was also a birthday present for Louise Piëch, daughter of Ferdinand Porsche and sister to Ferry Porsche, and she regularly used the car. The family didn't just hand her a random car off the assembly line, either. She got to make it her own with some interesting modifications. She supposedly even painted landscapes from inside the car.
You have to wonder what Piëch thought of her present. The early Turbos had a reputation for being a bit of a handful to drive. The boost tended to bring the power all at once, which wasn't always welcome when cornering. She deserves some honor just for driving the car on the curvy, alpine roads. Scroll down to learn about this important Porsche, and we can't wait to see what car the brand showcases next.

Porsche's baby Panamera delayed until 2019 or later

If you're enticed by the idea of a Porsche sedan but find the Panamera to be too big, your hopes may have been raised by the development of the so-called Pajun. But don't get those hopes up too much, because the latest word coming in from the Old World has it that the Panamera Junior has been delayed.
The Pajun was (and theoretically still is, despite tardiness) a project to apply to the Panamera the same winning formula that Porsche used to transmute the Cayenne into the smaller Macan. Its size would be closer to the BMW 5 Series and Mercedes E-Class than the larger Panamera, and employ an array of six-cylinder engines.
The smaller five-door was set to be the cornerstone of Porsche Product Strategy 2018, a plan that included several new models to be launched within the next four years. However, reports now indicate that the Volkswagen Group is counting on Porsche to help bolster its profits and is not keen on investing in new products at this time, pushing the Pajun and other projects back until 2019 at the earliest. Although much of the strategy remains undisclosed, it is believed to include (or have included) a sub-Boxster sports car and a supercar to slot in between the 911 and the 918 Spyder. There was also talk of a shooting brake version of the Panamera based on the Sport Turismo concept pictured above. What will become of those projects, however, remains to be seen.

Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?