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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

2012 TechArt Porsche 911 is visually dazzling, both inside and out

One way to ensure that your brand-new Porsche 911 (a.k.a. 991) won't look like the one in your neighbor's driveway is to give TechArt a call. The famed German tuner has rolled out its version of the latest Carrera and Carrera S at the Geneva Motor Show and trust us, it won't be mistaken for anything from the factory in Stuttgart.
Up front, TechArt has fitted its own unique two-part spoiler with integrated splitter while more aggressive side skirts adorn the rocker panels. The rear has a new lower diffuser, wrapped around the TechArt exhaust, and a large fixed rear wing (complete with an integrated third brake light). Look more closely to notice the subtle trim panels on the exterior mirrors and front headlights. The wheels are lightweight forged 20- and 21-inch alloys with matching paint on their rims.
Inside the heavily modified cabin are even more drastic enhancements (let's say TechArt has gone over the top). Don't let the aluminum pedals be a distraction as you inspect the black Alcantara and high-grade leather covering nearly every square inch. Flirting with gaudy, the dark upholstery is contrasted by vehicle-color-coordinated stitching and painted trim splashed throughout. However, the icing on the cake is an insanely thick TechArt three-spoke sports steering wheel.

Porsche sells 919 Hybrid mockup for $100k on eBay

Want to spend $100k on a new Porsche? Your local dealership will gladly sell you a new 911, Panamera, or Cayenne in the right trim level and spec, with all the right boxes ticked. But one buyer in Singapore recently spent that on a Porsche he (or she) couldn't even drive. The non-functional vehicle in question was a full-scale replica of the 919 Hybrid – just like the ones that just took a one-two finish at the 24 Hours of Le Mans. Only this one was based on the 2014 spec that brought Porsche back to the forefront of endurance sportscar racing. Oh, and it has no running gear - electric or conventional. Porsche made a baker's dozen of these replicas to serve as showpieces and development models where a fully functional example wouldn't be needed. They're seldom sold, but Porsche Asia Pacific was given the green light to auction one off. Proceeds went towards charities helping disadvantaged children and the disabled. The fortunate collector ended up paying precisely $106,100 – that's in US dollars, not Singapore's – on eBay for the opportunity to put an all but completely authentic 919 Hybrid in his garage. Said collector won't be able to drive it, of course, but unless he was put through the kind of training that Mark Webber and Nico Hulkenberg have been, we doubt it'd be of much use anyway. And that's assuming Porsche were ever convinced to part with one of its high-tech, all conquering prototypes, which it likely won't for many years to come.