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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Proof the world revolves around the Porsche Cayman

Or at least the world revolves underneath the Porsche Cayman, in the latest video showing off Stuttgart's mid-engine coupe. Porsche put an Easter egg in the world that spins triple-time, a "famous relative" of the Cayman hidden somewhere on the marble planet, and gave a Porsche Martini bag to one of the first 50 people who could point it out.
With more than 300 views there's no chance you'll win the bag, but you can still go on the treasure hunt in the video below.

2016 Porsche 911 GT3 RS prowls into Geneva with biggest NA engine in the 911 range [w/video]

We've been waiting for the debut of this road-going and race-ready Porsche 911 GT3 RS for quite some time now. As is typical for high-profile sports machines, the new 911 has been foreshadowed with spy shots and information leaks aplenty, all pointing to this grand day at Geneva. Here she is. Just a glance at the duct-sliced bodywork and massive rear wing will tell you that this Porsche means business, but let's look at its bona fides. The heart of the matter, under that short rear deck, is the largest-displacement and most powerful naturally aspirated engine in the 911 family, with 500 horsepower and 338 pound-feet of torque developed by the 4.0-liter flat-six. That hoss of an engine is mated to a newly developed version of Porsche's PDK dual-clutch gearbox – with functions such as "paddle neutral" that effectively works like depressing the clutch on a standard manual, and a Pit Speed button for on the track. Working in concert, engine and trans allow the GT3 RS to sprint to 60 miles per hour in 3.1 seconds, hit a quarter mile in 11.2, and lap the Nurburgring Nordschleife in just seven minutes, 20 seconds. (That 'Ring time makes it the fastest current 911 around the benchmark course, and five seconds faster than the current 911 GT3 – so quick.) Weight has been saved via exotic materials; the car sports a magnesium roof and carbon fiber for the trunk and engine lids. Overall the RS is 22 pounds lighter than the GT3, but also boasts a lower center of gravity. As we said at the top, there's a wide, low and aggressive body kit on the GT3 RS, all engineered with racing performance in mind. That huge rear wing is balanced in the front by a deep chin spoiler, and the front wheel arches have been punctuated with vents that help to increase downforce on the front axle. The roll cage is the most obvious interior modification to let one know that this is a racing tool, but Porsche has also slathered the space in Alcantara and installed carbon-fiber bucket seats (based on those found in the 918 Spyder) to drive the point home. The cost of such racing glory will be steep at $175,900 plus a $995 destination charge, but not out of the scope of the current ask for the 911 range, when you consider that a Turbo S runs over $180k. Look for 911 GT3 RS deliveries to start in July of this year in the US, and for track days to be more competitive for the addition. Porsche 911 GT3 RS: the Ultimate 911 for High-Performance Drivers Atlanta.