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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche Cayenne shows a bit more face, plug-in spotted

Porsche was first rumored to be working on a plug-in hybrid (PHEV) version of the Cayenne over a year ago. However, we had never seen it, until now. The new model was caught almost completely undisguised while testing. In another stroke of luck, we got a glimpse of the upcoming facelift for Porsche's SUV (pictured above) as well.
According to the spy shooter, it was windy during the cars' cold weather testing. The cover blew off of the facelifted Cayenne, and there was enough time to snap these pictures before it could be hidden again. The changes are all quite minor but jive with what we saw the last time it was spied. The rear still wears some cladding but is expected to be hiding lights similar to the Macan.
The second gallery shows off the upcoming Cayenne PHEV. It looks nearly identical to the standard model, except for the extra panel on the driver's side of the car that hides the electric port. One image even shows the car plugged in. The new version is expected to use the same supercharged 3.0-liter V6 and 9.4-kilowatt-hour lithium-ion battery pack with a combined 416 horsepower and 435 pound-feet of torque from the Panamera S E-Hybrid. We enjoyed the system when we tested it last year. It's rumored to debut on the SUV sometime this year.

Porsche rules out Macan, 911 hybrids

Believe it or not, between the 918 Spyder, the Cayenne and the Panamera, Porsche offers more plug-in hybrid models than any other brand. Yes, Porsche. But don't expect that trend to continue. At least, not in the immediate future.
According to Top Gear, the E-Hybrid powertrain in the Cayenne and Panamera is too big to fit into the smaller Macan. A future hybrid system could be small enough to fit, but with the current technology still fresh, that'd still be some ways down the twisting road.
It stands to reason, then, that if the system wouldn't fit in the Macan, it wouldn't fit in the Boxster or Cayman, either. But what of the 911? Surely Porsche would like to stick it to BMW and its new i8, and proved it could do a hybrid 911 when it rolled the GT3 R Hybrid (pictured) out onto the race track over four years ago. But Zuffenhausen is reportedly in no rush to put that idea into production - not for the current 911 and not for the next one, either.