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Porsche Classic launching branded motor oil for air-cooled boxer engines

It's hard not to love the look of a classic Porsche. Whether it's the upside-down bathtub styling of the 356 or the gradual evolution of the 911, there is a little beauty in all of them. However, the older they get, the more that needs repaired to keep them on the road. Porsche Classic is helping out, though, by introducing its own brand of motor oil for the demands of the company's vintage, air-cooled engines.
Developed at the Porsche Development Centre in Weissach, Germany, Porsche Classic Motoroil comes in two weights - 20W-50 for the 356, 914 and 911 models up to the 2.7-liter G-Model and 10W-60 for 3.0-liters-and-up engines through the 993-chassis 911. The company claims that the air-cooled engines have different heat demands than traditional, water-cooled units, and this oil is made to meet those requirements.
According to Porsche, modern, synthetic oils are sometimes too effective when it comes to old engines. They are fantastic at sopping up debris, but those deposits are often holding archaic seals together. Suddenly removing them can cause leaks. The new oil is specifically designed to work with the old-fashioned materials found in its classics. The company also knows that most owners aren't driving their vintage cars everyday. So this formulation is more alkaline that normal to neutralize acids that they build up and corrode components.

Porsche suspends ties with Maria Sharapova after drug test

Porsche has reportedly suspended ties with Maria Sharapova after the Russian tennis star failed a drug test. The German automaker stopped short of terminating its relationship with the athlete altogether as it awaits the results of a deeper investigation. The issue emerged at the Australian Open, where Sharapova reportedly tested positive for use of a drug called meldonium. Manufactured in Latvia and prescribed in many former Soviet Bloc countries, meldonium is used to treat heart conditions and improve cardiac circulation. It is not approved by the FDA for use in the United States, and the World Anti-Doping Agency added it to its list of prohibited substances at the start of this year. Sharapova admitted that she's been taking the medication for ten years now but that she did not keep up to date on the WADA's list. Since it is considered a prohibited substance, she's been excluded from participating in the Australian Open this year, and suspended from competition as of March 12. She was also scheduled to take part in the Porsche Grand Prix, a tennis event sponsored by the carmaker in Stuttgart next month which she will now apparently have to miss. One of the top-rated female tennis players in the world, Sharapova has served as a brand ambassador for Porsche since 2013. Other sponsors including TAG Heuer and Nike have also reportedly suspended their relationships with the athlete pending further investigation by the International Tennis Federation. Related Video:

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.