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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Volkswagen taps Porsche chief for board

Matthias Mueller was promoted to the top position at Porsche in 2010 after a successful stint of developing model lines during his 36 years with the company, mainly at Audi. Having shown the same prowess while overseeing Porsche for the past five years, German outlet Frankfurter Allgemeine Zeitung reports that Mueller will be promoted to the management board of the Volkswagen Group, according to a leaked copy of an agenda for the meeting. It's said that a new spot is being created for him, one that will put him in charge of "overseeing cooperation" among Audi, Bentley, Bugatti, Lamborghini, and Porsche. While other group executives are known to hold positions on the board and with brands, or across brands, it isn't clear yet whether Mueller will keep his spot at the CEO of Porsche after the promotion. One thing that is certain is the 61-year-old Mueller doesn't see himself in line for Volkswagen Group CEO Martin Winterkorn's job in 2016, having told FAZ this month, "It's no solution to put a 63-year-old at the head of Volkswagen." News Source: Reuters, Automotive News - sub. req.Image Credit: Geoff Robins/AFP/Getty Images Hirings/Firings/Layoffs Porsche Volkswagen Performance volkswagen group matthias mueller promotion

2017 Porsche 911 gains AWD traction for its turbos [w/video]

The new 2017 Porsche 911 Carrera 4 (in all its numerous iterations) joins its downsized, turbocharged, rear-drive brethren, but adds the benefit of an electro-hydraulically controlled all-wheel-drive system. These latest additions to the 911 family feature all updates applied to the new Carrera, both cosmetic and functional. The rear-end bodywork is also widened by 1.7 inches, with a light strip running across the tail. There are two engine choices, but either way you're getting a 3.0-liter twin-turbo flat-six. The base version produces 370 horsepower and 331 pound-feet of torque, while the S model cranks up to 420 hp and 368 lb-ft. Then you'll need to choose your transmission: seven-speed manual or dual-clutch. Porsche Active Suspension Management (PASM) suspension comes standard, but the Sport Chrono package (which adds a 918-inspired drive mode selector switch on the steering wheel) is an option. Four-wheel steering is available on 4S models as well. And of course you'll need to choose between body-styles. There are three in all: coupe, convertible, or Targa – each available in either engine tune. Those are largely the same choices you'd have to have made for the previous models, but now they're faster and more powerful, while delivering up to 12-percent higher efficiency. Zero-to-60 times are down 0.3 seconds over the preceding, naturally aspirated models: the Carrera 4 is quoted at 3.9 seconds, and the 4S at just 3.6. Convertible and Targa models add 0.2 seconds to those times, with top speeds ranging from 178 to 189 miles per hour. Pricing for the US starts at $97,295 (with delivery) for the new 911 Carrera 4, and stretches all the way up to $123,595 for the Targa 4S. Don't feel the need to rush your decision though, as the all-wheel-drive 911s won't start hitting dealers Stateside until April of next year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE PORSCHE 911 CARRERA 4 AND 911 TARGA 4 MODELS WITH NEW TURBOCHARGED ENGINES AND ENHANCED ALL-WHEEL DRIVE SYSTEMS ATLANTA, Oct. 6, 2015 -- With the new 2017 911 Carrera 4 and 911 Targa 4 models, the traction advantage courtesy of an enhanced all-wheel drive system is paired with innovative turbocharged engines that are more powerful and consume less fuel than their predecessors.