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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

GM recalling 70k Chevy Malibus, Pontiac G6s over steering issue

A problem with the power steering system in the Chevy Malibu and Pontiac G6 has prompted General Motors and the National Highway Traffic Safety Administration to issue a recall for an estimated 69,633 vehicles. The issue revolves around the electric power steering assist, which could suddenly fail and increase the risk of a crash, especially at low speeds where the power steering is most helpful. The recall affects 2006-2007 Chevy Malibu sedans and Malibu Maxx wagons (specifically those manufactured between April 1, 2006, and June 30, 2006), as well as the Pontiac G6 (which was offered as a sedan, coupe or convertible) from the same model years and manufactured from April 18, 2006, to June 30, 2006. Owners of the affected units can expect to hear from the manufacturer with instructions to bring in their vehicles to their local dealers to have the torque sensors in the power steering system replaced. RECALL Subject : Sudden Loss of Electric Power Steering , 1 INVESTIGATION(S) Report Receipt Date: FEB 04, 2015 NHTSA Campaign Number: 15V064000 Component(s): STEERING Potential Number of Units Affected: 69,633 Manufacturer: General Motors LLC SUMMARY: General Motors LLC (GM) is recalling certain model year 2006-2007 Chevrolet Malibu and Malibu Maxx vehicles manufactured April 1, 2006, to June 30, 2006, and 2006-2007 Pontiac G6 vehicles manufactured April 18, 2006, to June 30, 2006. In the affected vehicles, there may be a sudden loss of electric power steering (EPS) assist that could occur at any time while driving. CONSEQUENCE: If power steering assist is lost, greater driver effort would be required to steer the vehicle at low speeds, increasing the risk of a crash. REMEDY: GM will notify owners, and dealers will replace the torque sensor assembly, free of charge. The manufacturer has not yet provided a notification schedule. Owners may contact Chevrolet customer service at 1-800-222-1020 or Pontiac customer service at 1-800-762-2737. GM's number for this recall is 14772. Note: This is an expansion of recall 14V-153 to cover additional vehicles built between April 1, 2006 and June 30, 2006. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Detroit City Council vetoes Autorama stunt, objects to Confederate flag

Detroit's Autorama hot rod show will stage its 67th annual event next month, and wants to kick off with Burt Reynolds tribute. The plan is to re-create the Mulberry Bridge jump from " Smokey and the Bandit" using a movie-correct 1977 Pontiac Trans Am. But the Detroit City Council voted 7-1 to prohibit the jump. Why? Because the Trans Am's front license plate holder displays the former Georgia state flag, a portion of which is the Confederate national flag, and the city council doesn't like that. In the movie, Bo "Bandit" Darville was a Georgia driving legend, and the flag on the car was Georgia's flag at the time. Councilman Scott Benson laid out the council's position when he said that the car "still proudly flies a Confederate flag, which is a symbol of oppression, slavery, as well as home-bred American terrorism. So this body said we are not going to support that type of symbolism nor the audacity to support that type of activity in the city of Detroit." It seems part of the council's ire comes from the same event two years ago. A stunt group called the Northeast Ohio Dukes re-created a "Dukes of Hazzard" jump in 2017 using a series-correct 1969 Dodge Charger, complete with a Confederate flag on the roof. Benson said the stunt group "expressly said they would not display that [Confederate flag] symbol during the jump." Not only was it displayed, but when driver Raymond Kohn gave interviews after the jump, his driving suit featured the Stainless Banner on the collar. Seems the council has been grinding its axe in silence for two years. Now Benson accuses Autorama of "a history of supporting images and symbols of racism, oppression, and white supremacy." Autorama is certain to take place March 1-3 at Cobo Center. This year's show will have around 800 cars on display, along with a special exhibit of 17 low riders and a Batmobile built by Flint native Carl Casper. Even if the Bandit car doesn't make the jump, the Trans Am and other memorabilia from the film will be there. A spokeswoman for Autorama said, "We are continuing to work to try to resolve this with the city." Related Video: News Source: Detroit News Auto News Government/Legal TV/Movies Pontiac Convertible Classics Detroit pontiac trans am smokey and the bandit