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Junkyard Gem: 1989 Pontiac Sunbird SE Coupe

General Motors built the fantastically successful J-Body cars starting at the dawn of the 1980s and continuing well into our current century, on five continents. The Pontiac Division's version of the J started out being called the J2000 and the 2000, then got the Sunbird name originally used on the Pontiac-ized Chevy Monza starting in 1983. Here's a once-slick-looking 1989 Sunbird SE Coupe, found at a Minneapolis-area boneyard way back in 2016. The best-known of all the J-Body cars, here, was the Chevrolet Cavalier, but Pontiac far outdid even the most blinged-up Cavalier Z24 when it came to elaborate taillights. Because this is Minnesota, the car is a patchwork of various layers of junkyard-obtained rusty body parts. One fender has TURBO badges from a Sunbird GT. The other side has the correct engine badges for this model. That engine is a 2.0-liter, single-overhead-cam straight-four from an engine family originally developed for the Opel Kadett D. This one was rated at 96 horsepower when new. This one has the automatic transmission, so it wouldn't have been very much fun to drive. Check out that cool parking brake handle, though! And, hey, is that a full can of Colorado Cool-Aid in the foot well? You'd think a proper Minnesota Pontiac would at least be full of Grain Belt cans. It appears that Higley Ford in Windom, Minn., had this car on the lot at some point. Windom is closer to Sioux Falls than to Minneapolis. This final mileage total looks good for a car living in Tinworm Country. Pontiac built this generation of Sunbird from the 1988 through 1994 model years, though it was really just a facelift of the first-generation cars. Starting in 1995, the Pontiac J-Body became the Sunfire, and production continued until the J platform itself got the axe in 2005. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In the 90s, fun will become the exclusive province of the rich. To which the Sunbird driver replies, "Bullish!" Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Junkyard Gem: 1997 Pontiac Sunfire SE Convertible

For the entire 24-year production run of the GM J platform (best known for the Chevrolet Cavalier), the Pontiac Division offered new J-Body cars for sale in the United States. First there was the J2000, followed in quick succession by the 2000, 2000 Sunbird and Sunbird. The Sunbird stuck around until the Cavalier got a major redesign for the 1995 model year, at which point Pontiac changed the car's name to Sunfire. Today's Junkyard Gem is one of those early Sunfires, a top-of-the-line SE convertible with the optional big engine and manual transmission. The Sunfire was an extremely close sibling to the same-year Cavalier (by the late 1980s, all the other US-market GM divisions had dropped their J-cars, which meant no more Skyhawks, Cimarrons or Firenzas), quite difficult to distinguish from its near-twin at a glance. The base engine for the 1997 Sunfire convertible was the pushrod 2.2-liter straight-four that powered so many J-bodies of the 1990s. That engine produced just 120 gnashing, valve-floating horsepower, not much by late-1990s standards. For a mere 450 additional dollars, however, the 2.4-liter Twin Cam engine and its high-revving 150 horses could be had by '97 Sunfire buyers. That's what's in this car. This is one of the members of the Oldsmobile Quad 4 family, though some fanatics will yell at you if you apply that name to the versions that don't have big QUAD 4 lettering cast into the valve cover. This is the most powerful engine ever used in production Sunfires. For 1997, Pontiac offered a four-speed automatic transmission for no extra cost in the Sunfire convertible. Buyers of all other Sunfire models that year had to shell out either $550 or $810 ($1,026 or $1,511 in 2023 dollars) for a two-pedal rig. That means that the buyer of this car really wanted the five-speed manual transmission (or just hungered for the $810 credit offered in the fine print for takers of the manual). Plenty of free-breathing engine power, five-on-the-floor driving enjoyment and the open skies above. What a fun car! This one made it to nearly 180,000 miles. For this car with the Quad 4 under the hood and a clutch pedal on the floor, the MSRP was $18,539 (about $34,584 today). Its Cavalier LS convertible twin with the same engine/transmission setup cost $17,365 ($32,394 now). This car has a bunch of options, including the 15" Rally aluminum wheels, so the out-the-door price would have been higher. The last year for the Sunfire was 2005, same as the Cavalier.

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.