1966 Pontiac Gto on 2040-cars

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What car brand should come back?

Congratulations, wishful thinker! You've been granted one wish by the automotive genie or wizard or leprechaun or whoever has been gifted with that magical ability. You get to pick one expired, retired or fired automotive brand and resurrect it from its heavenly peace! But which one? That's a tough decision and not one to be made lightly. As we know from car history, the landscape is littered with failed brands that just didn't have what it took to cut it in the dog-eat-dog world of vehicle design, engineering and marketing. So many to choose from! Because I am not a car historian, I'll leave it to a real expert to present a complete list of history's automotive misses from which you can choose, if you're a stickler about that sort of thing. And since I'm most familiar with post-World War II cars and brands, that's what I'm going to stick to (although Maxwell, Cord and some others could make strong arguments). So, with the parameters established, let's get started, shall we? Hudson: I admit, I really don't know a lot about Hudson, except that stock car drivers apparently did pretty well with them back in the day, and Paul Newman played one in the first Cars movie. But really, isn't that enough to warrant consideration? Frankly, I think the Paul Newman connection is reason enough. What other actor who drove race cars was cooler? James Dean? Steve McQueen? James Garner? Paul Walker? But, I digress. That's a story for another day. Plymouth: As the scion of a Dodge family (my grandfather had a Dodge truck, and my mom had not one, but two Dodge Darts – the rear-wheel-drive ones with slant sixes in them, not the other one they don't make any more), I tend to think of Plymouth as the "poor man's Dodge." But then you have to consider the many Hemi-powered muscle cars sold under the Plymouth brand, such as the Road Runner, the GTX, the Barracuda, and so on. Was there a more affordable muscle car than Plymouth? When you place it in the context of "affordable muscle," Plymouth makes a pretty strong argument for reanimation. Oldsmobile: When I was a teenager, all the cool kids had Oldsmobile Cutlasses, the downsized ones that came out in 1978. At one point, the Olds Cutlass was the hottest selling car in the land, if you can believe that. Then everybody started buying Honda Civics and Accords and Toyota Corollas and Camrys, and you know the rest. But going back farther, there's the 442 – perhaps Olds' finest hour when it came to muscle cars.

Junkyard Gem: 1997 Pontiac Sunfire SE Convertible

For the entire 24-year production run of the GM J platform (best known for the Chevrolet Cavalier), the Pontiac Division offered new J-Body cars for sale in the United States. First there was the J2000, followed in quick succession by the 2000, 2000 Sunbird and Sunbird. The Sunbird stuck around until the Cavalier got a major redesign for the 1995 model year, at which point Pontiac changed the car's name to Sunfire. Today's Junkyard Gem is one of those early Sunfires, a top-of-the-line SE convertible with the optional big engine and manual transmission. The Sunfire was an extremely close sibling to the same-year Cavalier (by the late 1980s, all the other US-market GM divisions had dropped their J-cars, which meant no more Skyhawks, Cimarrons or Firenzas), quite difficult to distinguish from its near-twin at a glance. The base engine for the 1997 Sunfire convertible was the pushrod 2.2-liter straight-four that powered so many J-bodies of the 1990s. That engine produced just 120 gnashing, valve-floating horsepower, not much by late-1990s standards. For a mere 450 additional dollars, however, the 2.4-liter Twin Cam engine and its high-revving 150 horses could be had by '97 Sunfire buyers. That's what's in this car. This is one of the members of the Oldsmobile Quad 4 family, though some fanatics will yell at you if you apply that name to the versions that don't have big QUAD 4 lettering cast into the valve cover. This is the most powerful engine ever used in production Sunfires. For 1997, Pontiac offered a four-speed automatic transmission for no extra cost in the Sunfire convertible. Buyers of all other Sunfire models that year had to shell out either $550 or $810 ($1,026 or $1,511 in 2023 dollars) for a two-pedal rig. That means that the buyer of this car really wanted the five-speed manual transmission (or just hungered for the $810 credit offered in the fine print for takers of the manual). Plenty of free-breathing engine power, five-on-the-floor driving enjoyment and the open skies above. What a fun car! This one made it to nearly 180,000 miles. For this car with the Quad 4 under the hood and a clutch pedal on the floor, the MSRP was $18,539 (about $34,584 today). Its Cavalier LS convertible twin with the same engine/transmission setup cost $17,365 ($32,394 now). This car has a bunch of options, including the 15" Rally aluminum wheels, so the out-the-door price would have been higher. The last year for the Sunfire was 2005, same as the Cavalier.

Fiero-based Zimmer Quicksilver was objectively terrible, but we'd totally drive it

Now here's something you don't see everyday. It's listed in our classified ads as a 1986 Pontiac Fiero, but as you can see, that description is a bit misleading. In fact, it's a Zimmer Quicksilver, which was indeed built atop the guts of a mid-engine Fiero coupe but was heavily modified by the Zimmer Motorcars Corporation at a facility in Pompano Beach, Florida. And the one you see here actually seems to be a pretty decent deal for a highly unusual car. We're not sure what was a more popular starting point for kit and custom cars in the 1980s and 1990s, but it would have to be either the Fiero or the vintage air-cooled Volkswagen Beetle. Fiero-based machines usually mimicked the design direction of any number of highly desirable Italian stallions, most commonly, we'd guess, the Lamborghini Countach. The Quicksilver is an altogether different animal, with over a foot of extra wheelbase added in front of the A-pillar to make for a dramatic, long and low silhouette that somehow still only has barely enough room for two passengers in its leather- and wood-lined interior. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. A stock 2.8-liter V6 engine from General Motors is mated to a three-speed automatic transmission that sends 140 horsepower and 170 pound-feet of torque to the rear wheels. Period road tests found the 0-60 run took a little over 10 seconds, which is terrible today but wasn't all that bad for the mid '80s. Best we can tell, only around 170 Quicksilvers were made between 1984 and 1988, which are, not coincidentally, the same years that Pontiac produced the Fiero. The 1986 Zimmer Quicksilver you see here is priced at $18,495 and shows well under 30,000 miles on the odometer. There aren't a lot of Zimmer Quicksilvers currently for sale for us to compare, but the ones we did find that had sold within the last few years suggest a little under $20,000 is a reasonable asking price. It could be a fun and offbeat addition to the garage, and if nothing else, you're not likely to see another one at your local car show. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.