1965 Pontiac Gto Drag Car on 2040-cars

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GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.

Junkyard Gem: 1991 Pontiac 6000 LE

Sibling to the Chevrolet Celebrity and Oldsmobile Cutlass Ciera, the Pontiac 6000 sold pretty well during the early-to-middle 1980s, but had been relegated to the dealership bargain bin and fleet-car cul-de-sac by the time of Operation Desert Shield. Here's a final-year-of-manufacture 6000 LE that I photographed in an Arizona self-service wrecking yard. This car was sold new in Arizona, and it will be crushed in the same state, 26 years later. The LE was the cheapest trim level for the 6000 in 1991, but the original purchaser of this car sprang for a few options. For example, instead of the utterly miserable 2.5-liter Iron Duke four-cylinder, this car packs the 3.1-liter V6. That meant 140 horsepower instead of 110, plus an engine note more like a vacuum cleaner sucking up a spaghetti spill than an ailing blender chewing on walnuts. AM, FM, and cassette. Not only that, but the auto-reverse feature meant that your mixtape cassette wouldn't stop right in the middle of your favorite Roxette tune. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Even the wretched Daewoo-built Pontiac LeMans gets more screen time than the forgotten 6000 in this 1991 TV ad featuring the voice of Captain Picard. Featured Gallery Junked 1991 Pontiac 6000 View 15 Photos Auto News Pontiac Automotive History Sedan

Looking back at Oprah's free-car giveaway 10 years later

Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car.
Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6."