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Destiny: General Motors should bring back Pontiac

Despite having officially left the market in 2010, the Pontiac badge is still a common sight on roadways throughout the United States. Towards the end of its life, Pontiac models were largely rebadged versions of other General Motors vehicles, like the Pontiac G5 and Chevrolet Cobalt. It's sad, but there's no other way to put it; Pontiac was a mere shadow of its former self at the time of its death. Now it's time to revive the legendary brand. General Motors announced it would be reviving the Redline series, a package that originated with Saturn, another dead brand, earlier this year. Some models, like the Chevrolet Camaro will receive unique cosmetic touches designed to make it look even sportier, something Pontiac excelled at in most cases. Gas prices have fallen dramatically in the past few years and consumers have taken notice. Sales of fuel efficient cars, like hybrids and compact sedans, aren't increasing at the same rate as larger, less efficient vehicles, like trucks and SUVs. Muscle cars, like the Ford Mustang, are seeing increasing sales as well. Perhaps it's time to revive Pontiac and restore the marque to its former glory: a brand that brought performance and style at an affordable price. There are currently few manufacturers that offer a true challenge to high-performance automakers like BMW. The German brand continues to see high sales year after year and performance has a lot to do with it. Brand recognition, namely through the BMW badge, plays a major role as well. Pontiac, arguably one of the most well-known brands to ever grace the industry, can match both factors with ease. Pontiac was once revered as a brand that revolutionized the muscle car segment in the 1970s and 1980s. It still has a lively following throughout enthusiast spheres and amongst drivers of all ages to this day. Reviving the brand with a small line of high-performance vehicles would certainly offer a challenge to dominating German brands. A small lineup of affordable vehicles bearing the Pontiac badge and designed for performance and style would certainly make waves in the current market. Reviving a few older nameplates, such as the GTO and Trans Am, would offer nostalgic appeal. Packing both models with a powerful entry-level engine, say the Camaro's turbocharged four-cylinder or V6 engine, would open up the market considerably.

Burt Reynolds’ former 1978 ‘Smokey’ Pontiac Trans Am in big auction by feds

A 1978 Pontiac Trans Am once owned by Burt Reynolds as a memento of the car he drove in the film “Smokey and the Bandit” will be among nearly 150 muscle cars and luxury vehicles seized from the alleged perpetrators of an $800 million investment scheme that will hit the auction block this weekend in California. ItÂ’s said to be the largest single-owner car collection ever auctioned by the U.S. Marshals, seized late last year from Jeff and Paulette Carpoff, the founders of the now-defunct mobile solar generators company DC Solar. Two employees of the San Francisco Bay Area solar energy company, certified public accountant Ronald Roach, 53, and general contractor Joseph Bayliss, 44, both of the Bay Area. pleaded guilty Tuesday to participating in what federal prosecutors say was a massive scheme that defrauded investors of $1 billion. Both men agreed to cooperate in the ongoing investigation. While the Carpoffs, the company's owners, have not been charged, they agreed to let the government auction their collection of 150 classic, performance and luxury vehicles, including the 1978 Pontiac Trans Am once owned by Burt Reynolds. The replica of the car the late actor drove in "Smokey and the Bandit" and the other vehicles are to be auctioned Saturday, with online bidding already pushing the accumulated value past $5.5 million. Bidding on that Trans Am alone had topped $65,000 by late Tuesday. The auction company said it had been driven less than 3,400 miles. It's the largest single-owner car collection ever auctioned by the U.S. Marshals Service. Chief Deputy U.S. Marshal Lasha Boyden of the Sacramento office called it "a stunning collection of vehicles" that also includes 1990s Humvees, 1960s-era Ford Mustangs, Chevrolet Camaros from several decades, plus older cars including a 1939 Buick Roadmaster, a 1951 Chevy Thriftmaster 3100 pickup truck and a 1941 Plymouth Special Delux with wooden doors and trim. “It is rare for the U.S. Marshals to hold an auction of such a stunning collection of vehicles,” Chief Deputy U.S. Marshal Lasha Boyden in Sacramento said in a statement. ReynoldsÂ’ former Trans Am is a hardtop memento of the version he drove in the 1977 action comedy. It bears Bandit Run logos in the rear window and upper windshield and appears to have modified suspension components and bucket seats. It comes with a Florida registration with ReynoldsÂ’ name on it, and an autograph on the glove box that reads, “Be Safe!

Gordon Murray, F1-driven production and .. the Pontiac Fiero

Gordon Murray's design and engineering chops are unquestionable. But does his carmaking approach owe something to the short-lived Pontiac Fiero, a scrappy little car program that emerged from GM against serious resistance? Murray had a Formula One career that ran from 1969 to 1991, with stints at Brabham ('69 to '86) and McLaren ('87-'91), that resulted in several shelves' worth of trophies for the cars he was instrumental in designing. He moved on to McLaren Cars, the consumer side of things, where, during his tenure from 1991 to 2004, he helped design the McLaren F1 and the Mercedes-Benz SLR McLaren, two cars that took learnings from his two decades in Formula One. What do all of these cars have in common? Three things: They are light. They were built in limited numbers. And they were (and are) exceedingly expensive—when the McLaren F1 debuted in 1994, it stickered at $815,000. Murray went on to establish Gordon Murray Design in 2007. GMD has created some interesting concept vehicles, such as the diminutive T.25 city car (94.5 inches long, 51.1 inches wide and 55.1 inches high), and the OX, a lightweight truck for the developing world that packs like an IKEA shelf and is working toward realization through a worthy crowdfunding campaign established by the Global Vehicle Trust. Now he has created a vehicle manufacturing company, Gordon Murray Automotive, that will use manufacturing methods that he developed under the moniker "iStream." Unlike a unibody, there are the "iFrame," a cage-like construction made with metallic components, and the "iPanels," which are composite. The panels aren't simply a decorative skin; they actually provide structure to the vehicle. Presumably this has something of the F1 monocoque about it. Going back to the three elements, (1) this arrangement results in a vehicle that can be comparatively light; (2) Murray has indicated that his manufacturing company will be doing limited-run production; and (3) to launch Gordon Murray Automotive they are going to be building a flagship model, about which Murray said, "With our first new car, we will demonstrate a return to the design and engineering principles that have made the McLaren F1 such an icon." Which seems to imply that it will be on the pricey side. According to the company's verbiage, "iStream forges an entirely new production method that defies conventionality with its Formula One-derived construction and materials technologies." It also sounds a whole lot like ...