1995 Pontiac Firebird Trans Am on 2040-cars

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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Sell Your Own: 2006 Pontiac GTO

This is part of an occasional look at cars for sale in Autoblog's classifieds. Want to sell your car? We make it easy and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. In the early '60s, Baby Boomers born immediately after World War II were beginning to buy cars and enjoy their own distinctive music. This wasn't yet the drug culture; rather, it was the drag culture, more Jan and Dean "Dead Man's Curve" than Beatles "Lucy In The Sky." And a Baby Boomer's desired ride, more often than not, was Pontiac's GTO. Introduced as a manned-up option for Pontiac's compact Tempest, the early GTO was 389 cubic inches of romp and stomp. And with a marketing campaign that hit Middle America via what it watched and ate (TV ads and cereal-box promos were a big part of the GTO launch), there was no escaping it. Like most performance coupes and convertibles, 10 years later it was became an emasculated version of its once lusty self. And then it was gone. Its revival, championed by General Motors executive Bob Lutz, was not by any stretch the Second Coming. Starting in 2004, GM modified its Australian-built Holden Monaro to approximate the excitement of the original formula: a coupe body propelled by a big V8. But the Holden's sheetmetal was quietly styled, and even the 400 horsepower available by 2006 didn't electrify buyers. With hindsight, the resurrected GTO is enjoying more attention and, slowly but surely, increasing in value. This for-sale example shows well, enjoys low mileage, and is – naturally – priced well above what is perceived to be its market value. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Junkyard Gem: 1980 Pontiac Grand Prix LJ

A couple of years before John DeLorean and his team at the Pontiac Division created the GTO by pasting a big engine and some gingerbread on the LeMans, they created a rakish, powerful coupe based on the staid full-size Catalina. This was the 1962 Pontiac Grand Prix, which sold like crazy and escalated the personal luxury coupe war already brewing in Detroit. Starting with the 1969 model year, the Grand Prix switched to a smaller chassis (shared the following year with the new Chevrolet Monte Carlo), and all subsequent rear-wheel-drive Grand Prix (that is, through 1987) remained siblings of the Monte. Today's Junkyard Gem is a rare 1980 Grand Prix LJ, found in a self-service yard near Reno, Nevada. Sure, a fresh round of Middle East conflict had put a kink in America's fuel hose in 1979, leading to gas lines and a general sense of malaise, but at least the new Grand Prix looked extra sharp for 1980. The LJ package came with all sorts of appearance and comfort goodies, including these "luxury seats with loose-pillow design in New Florentine Cloth." A Pontiac Phoenix LJ was available as well. These seats must have been very comfortable when new. Who needed a Cadillac when Pontiac would sell you this car at a base MSRP of just $7,000 (about $26,704 in 2023 dollars)? That price was what you paid if you were willing to get the base 3.8-liter Buick V6, though. To get a V8 engine with four-barrel carburetor, you had to pay extra. If you did pay the extra for a V8, which one you got depended on which state you lived in; in California, you got this 305-cubic-inch (5.0-liter Chevrolet small-block), and in the other 49 states you got a 301-cubic-inch (4.9-liter) Pontiac. The 305 was rated at 150 horsepower with 230 pound-feet; the 301 made 140hp and 240 lb-ft. This car was originally bought in California (the state line is about ten miles away from its final parking spot), so it has the Chevy engine. The V8 added $195 (plus $250 for the California-only emissions system) to the out-the-door price of the car, or about $1,316 in 2023 dollars. Outside of California, a 4.3-liter Chevy V6 was available for just 80 additional bucks ($305 now). All 1980 Grand Prix got a three-speed automatic transmission as standard equipment, with no manual available from the factory. This car has the optional air conditioning, which cost $601 ($2,293 after inflation). This is the "Custom Sport" steering wheel, which was standard on the LJ. The tilt option cost $81 ($309 today).