1973 Pontiac Firebird Esprit 6.6l on 2040-cars

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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Pontiac Firebird in latest Generation Gap scrap

Generation Gap is mining the Lingenfelter collection again this week to compare two very different interpretations of the Pontiac Firebird. An original 1968 example goes toe-to-toe with a 2010 Lingenfelter Trans Am to see whether the old man or the modern re-imagining takes the crown.
Being from the Lingenfelter collection, both cars are absolutely immaculate. The '68 packs a Pontiac 350-cubic-inch (5.7-liter) V8 with a claimed 320 horsepower and some classic, muscular style with a hood-mounted tach. Plus, it's painted in an understated shade of green that you don't usually see.
In the other corner is Lingenfelter's pumped-up take on the classic shape based on the modern Camaro, and this is just one of six concept versions ever made. It wears an eye-catching, vintage-inspired livery of blue with a white stripe package. Under its shaker hood is a 455-cubic-inch (7.5-liter) V8 with a reported 655 hp and 610 pound-feet of torque.

How to turn a Pontiac Fiero into a trackday car

Imagine hitting the track in a mid-engine, rear-wheel drive sports coupe that's affordable and has pretty good parts availability. It might sound like a pipe dream, but it's actually quite possible, if you're willing to think a little outside the box. The Pontiac Fiero is out there just waiting for a little work to turn it into a competent racing machine.
Think about it for a second. Of course, we would all like to be snaking through the curves in something exotic, but what happens when you crash or something breaks? The bills are going to mount up quickly. However, if you ball up a Fiero at the track, as long as you're not hurt, then it's not a huge tragedy.
That's basically the story of Steven Snyder in a new video from Drive starring Matt Farah. Snyder wanted to go to the track cheaply and ended up with an awesome little Fiero with a huge wing and a claimed 220 horsepower at the wheels thanks to a V6 from a Chevrolet Lumina. Check out the video to see how this pint-size Pontiac performs.