1969 Pontiac Firebird Parts Car on 2040-cars

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Pontiac Firebird in latest Generation Gap scrap

Generation Gap is mining the Lingenfelter collection again this week to compare two very different interpretations of the Pontiac Firebird. An original 1968 example goes toe-to-toe with a 2010 Lingenfelter Trans Am to see whether the old man or the modern re-imagining takes the crown.
Being from the Lingenfelter collection, both cars are absolutely immaculate. The '68 packs a Pontiac 350-cubic-inch (5.7-liter) V8 with a claimed 320 horsepower and some classic, muscular style with a hood-mounted tach. Plus, it's painted in an understated shade of green that you don't usually see.
In the other corner is Lingenfelter's pumped-up take on the classic shape based on the modern Camaro, and this is just one of six concept versions ever made. It wears an eye-catching, vintage-inspired livery of blue with a white stripe package. Under its shaker hood is a 455-cubic-inch (7.5-liter) V8 with a reported 655 hp and 610 pound-feet of torque.

Lutz says Washington killed Pontiac, next G6 was to be ATS derivative

How many people think Buick or GMC should have gotten the axe instead of Pontiac? You can't see it, but I'm raising my hand. Autoweek reports that former Vice Chairman of GM, Bob Lutz, has indicated that things didn't have to end up the way they did.
"The Feds said, 'Yeah, how much money have you made on Pontiac in the last 10 years?' and the answer was, 'Nothing.'"
In a talk given at the Petersen Automotive Museum for the Inside the MotoMan Studio series, Lutz says "The Feds said, 'Yeah, how much money have you made on Pontiac in the last 10 years?' and the answer was, 'Nothing.' So, it goes. And when the guy who is handing you the check for $53 billion says, 'I don't want Pontiac, drop Pontiac or you don't get the money,' it doesn't take you very long to make up your mind." Lutz even added that the next-generation Pontiac G6 would have benefitted from the rear-wheel-drive platform of the Cadillac ATS. How awesome would that have been?

Lutz dishes dirt on GM in latest Autoline Detroit

Bob Lutz sits down for Autoline Detroit - Click above to watch video after the jump
Autoline Detroit recently played host to Bob Lutz, and, as is always the case, the former General Motors vice chairman dished out some great commentary. Lutz was promoting his new book Car Guys vs. Bean Counters: The Battle for the Soul of American Business, and talk quickly turned to his role as it related to product development and high-level decision making at GM. While on the topic of brand management, Lutz revealed a few rather interesting tidbits about his former employer:
All Chevrolet vehicles were required to have five-spoke aluminum wheels and a chrome band up front, as part of the Bowtie brand's overall image.