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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan's Ultimate Smart BBQ e-NV200 is crowd-funded fun in Japan

When the weather starts warming up, expect the grills to start heating up. A Japanese company is trying to get a jump on the higher temperatures with a crowdfunding campaign for a Nissan e-NV200 with a full kitchenette and many more bizarre features hidden inside. The company calls it the Ultimate Smart BBQ Vehicle. More than just a rather bizarre video, a crowdfunding site is hosting a project to actually hold parties around Japan with this Nissan. The goal is to raise 1 million yen (about $8,500 at current rates), and it has about 180,000 yen ($1,500), as of this writing. A pledge of at least 30,000 yen ($250) gets you and a friend invited to one of these events. However, if you really need the Ultimate Smart BBQ Vehicle, then 25 million yen ($208,500) buys it outright. This van is designed to be an emissions-free party machine. Sliding out of the rear is a 1,500-watt electric grill complete with a rotisserie, and there's even a sink for washing dishes. A full disposal system even helps with cleanup afterwards. Beyond just a place to do some outdoor cooking, this e-NV200 is outfitted with practically everything necessary to host some festivities. An ultrasonic mosquito barrier should keep the bugs away, and a water mister also helps keep guests cool. When it starts getting dark, there's a smartphone-linked screen on the side to display pictures or movies, and the setup even doubles as a karaoke machine. Likely the weirdest feature, though, is a deployable drone that can take pictures of your shindig. Our Japanese language skills are limited to counting from one to ten and asking what time it is in Tokyo right now, so it's hard to really suss out all the details. But from a Q&A at the bottom of the page (translated by our friends at Google Translate), it appears you have to be a Japanese resident to donate. And the site doesn't take American Express. If anyone knows how to read Japanese and wants to tell us more, please comment below. Because now we're hungry and want some yakitori.

Japanese automakers will seriously subsidize hydrogen fuel stations

Fresh off the announcement of the EPA-rated fuel economy and range figures for the Toyota Mirai, three of Japan's major automakers are throwing their weight behind hydrogen on the other side of the Pacific. Toyota, Nissan, and Honda are detailing their partnership in Japan to subsidize the creation of an expanded FCV refueling infrastructure there in the coming years. The plan could provide a much-needed boost for goals that are already looking to miss their targets. The partnership, which is called the Joint Hydrogen Infrastructure Support Project, is subsidizing a third of the annual operating expenses up to a maximum of 11 million yen ($90,000) for any hydrogen refueling station that applies and is accepted into the program. For now, the automakers plan to keep this running through around 2020. Toyota senior managing officer Kiyotaka Ise tells Bloomberg the whole thing over that time is expected to cost 5 billion to 6 billion yen ($40.5 million to $49 million). In addition to the money, the companies are trying to raise awareness about the alternative fuel to build popularity. Japan has been pushing extremely hard to build the FCV market there for quite some time by subsidizing both the models and building refueling stations for them. By the 2020 Olympics, the country's goal is to have 6,000 fuel cell vehicles on the roads and possibly even 100,000 of them by 2025. The cars to fulfill these lofty hopes are just gaining steam, though. For example, the Mirai is already experiencing high demand, and Honda is set to bring its new challenger in 2016. This announcement says Nissan is aiming a potential entry for 2017, as well. According to Bloomberg, the fuel cell industry in Japan is forecasted to balloon from 400 million yen (3.3 million) in the current fiscal year to 100 billion ($813 million) by 2025. Toyota, Nissan, and Honda Agree on Details of Joint Support for Hydrogen Infrastructure Development Toyota Motor Corporation, Nissan Motor Co., Ltd., and Honda Motor Co., Ltd. have agreed on key details regarding a new joint support project for the development of hydrogen station infrastructure in Japan. In addition to partially covering the operating costs of hydrogen stations, the three automakers have also agreed to help infrastructure companies deliver the best possible customer service and create a convenient, hassle-free refueling network for owners of fuel cell vehicles (FCVs).