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Nissan helping Mexican dealers crack US market

Nissan may not be the top seller or even the top import brand in the United States... but it is in Mexico. South of the border, Nissan accounted for over 26 percent of new cars sold last year, and it's not only applying some of the same lessons it learned on its way to the top of Mexican market to the US – it's bringing in some of the same dealers. In an effort to increase its market share particularly in southern states with large Hispanic communities like California and Texas, Nissan is helping some of its largest dealer groups in Mexico buy up American dealerships, according to a report from Automotive News. Among those Nissan dealers in Mexico expanding into the US market are Grupo Autofin Mexico (which owns 60 locations, including three Nissan dealers in Orange Country), Grupo Autocom (which controls 17 Nissan, Infiniti and Renault locations in Mexico and now owns one Infiniti and four Nissan dealers in the San Francisco bay area) and Automotores Soni SA de CV (one of Mexico's largest dealer groups which recently took over two locations in Houston). Aside from encouraging these and other Mexican dealer groups – many of which have longstanding ties to the Renault-Nissan Alliance and its brands – to break into the US market, Nissan has been using its right of first refusal to offer dealerships going up for sale in the US to its Mexican dealers before American ones. There has yet to be any outcry from Nissan dealers in the US, though. The effort, lead by Nissan's North American chief Jose Munoz (who used to run the Mexican division), is part of the company's drive to increase its market share in the US from 7.7 percent currently to 10 percent by 2017. And the know-how of these Mexican dealership groups forms part of that strategy. But Nissan hopes to tap more than just their experience to drive an increase in sales. The Japanese automaker is also targeting the Hispanic market within the United States, offering Spanish-speaking Americans service in their own language with the benefit of a common cultural background. According to AN, Nissan has already surpassed Honda to become the No. 2 import brand among Hispanic customers in America, accounting for some 32 percent of the company's growth last year. News Source: Automotive News - sub. req.Image Credit: Nissan Nissan Car Dealers Mexico

Nissan design to show more Chinese influence

Nissan is going to be leveraging the weight of the Chinese market by selling cars influenced by the People's Republic in other markets around the globe. The influence of Chinese design is further proof of the country's importance on a global scale. Nissan isn't the only manufacturer that's looking to leverage China's burgeoning design talent, as BMW, Volkswagen, and General Motors have all set up facilities.
In fact, VW and GM have both used Chinese talent to design cars, in the Passat and Buick LaCrosse, respectively. Nissan has already tested the waters with its Beijing studios, penning the Friend-Me Concept from this year's Shanghai Auto Show. Where GM and VW used their Shanghai-based studios as more consultancies than anything else, though, Nissan is aiming to have the Beijing studio design a global car.
According to Nissan's global design head, Shiro Nakamura, that's already happening. Nakamura told Reuters that Nissan is two years from launching a Chinese-designed global model that will see sales in both North America and Europe, in addition to its home market. While Nakamura wouldn't elaborate on what the new model's styling would entail, there's a focus on what the Chinese call daqi.

Nissan will expand free* charging incentive to 25 Leaf markets

Nissan has proof that giving away a bit of electricity makes buying a new Leaf all the more enticing. Thanks to a deal that offers free charging to some Leaf owners in Texas, one dealer there claims his Leaf sales have tripled. We don't see national sales climbing quite that high starting July 1 2014, but an announcement made today at the New York Auto Show will likely give the EV a boost. New Leaf buyers will get to charge for free at public chargers for two years. Within limits: a max of 30 minutes at CHAdeMO and an hour at Level 2 stations. Nissan will expand its "No Charge to Charge" promotion to at least 25 markets across the US. The deal means that new Leaf buyers will get to charge for free at public chargers that accept the new EZ-Charge card, within limits. That means a maximum of 30 minutes at CHAdeMO DC fast chargers and just one hour at Level 2 stations, Brendan Jones, director of Nissan EV infrastructure strategy and development, told AutoblogGreen. This should be plenty of time, Jones said, since the average Leaf driver comes to a CHAdeMO station with 35-40 percent state-of-charge on the battery and the average time they stay is around 16-17 minutes. A half hour is fine at a fast charger, since the battery will get to 80 percent full within that time, but we're less impressed with the one-hour limit at a Level 2 station, since that will only put maybe 20 miles into the battery. The EZ-Charge card is compatible with four of "the leading EV charging networks," which here means ChargePoint, Blink, AeroVironment and NRG eVgo. Nissan says the 25 markets make up over 80 percent of all the US Leaf sales. Anyone who buys a new Leaf in one of the specified markets - or bought one on or after April 1 of this year - will get the free-to-use EZ-Charge card (others can still get the card, which means only carrying one charger company fob instead of four). The promotion starts July 1 in 10 markets (San Francisco, Sacramento, San Diego, Seattle, Portland, Nashville, Phoenix, Dallas-Fort Worth, Houston and Washington, DC) and then expands to the next 15 by the end of June, 2015. Nissan would not specify which markets these will be, but they will be where the Leaf is selling well and there are DC fast chargers. That means, we suspect, places like Chicago, St. Louis, Philadelphia and Atlanta.