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2016 Nissan Maxima previewed in With Dad Super Bowl commercial

If you've been paying attention to this year's Super Bowl commercials, something in Nissan's heart-string-pulling "With Dad" ad might've caught your attention. Near the end of the commercial, a shiny, new sedan comes into focus: the 2016 Nissan Maxima. We got our first look at the next-generation Maxima in concept form at the 2014 Detroit Auto Show, and we've spotted it out testing wearing heavy camouflage. The 2016 Maxima is expected to debut early this year – likely at the New York Auto Show – and this Nissan ad is our first real look at the new sedan in its final form. Do we like what we see? That's hard to say. There's no shortage of Nissan's latest design language here on its range-topping sedan, but we can't quite tell if it results in an overall handsome package. Of course, we'll wait to fully dissect the new design when we can see the car for more than a split second. Speaking of TV, according to Automotive News, this ad represents Nissan's return to Super Bowl advertising after an 18-year hiatus. Seems fitting, then, that the company brings a very powerful ad to the small screen. Have a look at Nissan's With Dad spot above, where you can also get a glimpse at the company's highly anticipated, front-engined racecar (0:49 mark), and a second, rear view of the Maxima (1:27 mark). Let us know what you think of the new Maxima – and the ad – in Comments.

Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Nissan plans to have 1,700 CHAdeMO chargers by April, 2016

Grab a bite, charge your Leaf. That's sort of the premise behind quick chargers that provide about 80 percent of single-charge driving range in about a half hour of charging. And Nissan says it's doing its part to expand the number of those stations to please its growing list of constituents. The first 160 quick chargers using the CHAdeMO standard were installed in the US three years ago and that number totals about 800 today. About 300 more will be added by April 1, and by April 1, 2016, the number of quick chargers could reach about 1,700. Atlanta, Dallas, Los Angeles and San Francisco are among the cities leading the way in quick-charger availability. The Japanese automaker, which started selling the Leaf in the US in late 2010, is doing other things to make it easier for Leaf owners to recharge, whether through quick chargers or standard ones. Last summer, Nissan launched its "No Charge to Charge" program that gives new Leaf buyers free charging at participating public charging stations for two years. A 34-percent jump in Leaf sales, which is what Nissan recorded in the US last year, will do that to a company. For some more specifics of the quick charging contingent, take a look at Nissan's press release below. Fact Sheet: Nissan's commitment to EV quick charging for LEAF drivers Since the launch of the Nissan LEAF in late 2010, Nissan has reinforced its commitment to zero emission mobility with investments in EV charging infrastructure to serve the needs of LEAF drivers in markets across the U.S. Nissan has a multi-pronged strategy to invest with charging partners to install quick charging for owners in the communities where they live and work, as well as at corporate workplaces and Nissan dealerships. Timeline of (CHAdeMO) quick charging rollout: - January 2013: Approximately 160 CHAdeMO chargers installed nationwide. - January 2015: More than 800 total U.S. quick chargers installed and active. - April 1, 2015: 1,100 quick chargers expected nationwide. - April 1, 2016: 1,700 quick chargers projected. "Access to quick chargers that can provide about 80 percent charge to a Nissan LEAF battery in less than 30 minutes has proved to increase our owner satisfaction and get more buyers to consider the benefits of an all-electric car," said Brendan Jones, Nissan's director of Electric Vehicle Sales and Infrastructure Deployment.