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Nissan transforms NV200 into part-e-Van [w/video]

Following its earlier BBQ van conversion, Nissan is demonstrating once again the flexibility of its NV200 van by rolling out this mobile party on wheels. Based on the battery-powered e-NV200, the "part e-Van" packs an array of upgrades to give it everything you'd need to turn any parking lot into a club. It's got a DJ booth on the roof, a 1,400-watt sound system, wireless headphones for silent-disco capability, a solar-powered disco ball that feeds juice back into the system, an alcohol-free bar dispenser, an LED dance floor, and a 20-foot-tall light-up canopy. There's even a drone that can deploy to capture the party scene, and a monitor hooked up online to share it all via social media. The party wagon is set to debut outside the Olympiastadion in Berlin for the UEFA Champions League final (that's a soccer game for those of us unfamiliar), and will then hit the road on tour – with its next stop scheduled for the 24 Hours of Le Mans. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Party On! Nissan turns 100% Electric e-NV200 into the ultimate part e-VAN - Vehicle unveiled ahead of the UEFA Champions League Final - Zero Emission vehicle will be displayed outside The Olympiastadion ahead of kick-off - One-off vehicle's key features include a disco ball solar array which feeds power to some of the van's elements - Watch the PART e-VAN in full swing here: https://youtu.be/gdTew0hZ_Rs Nissan has transformed its all-electric e-NV200 into the ultimate party on wheels. The vehicle - called the PART e-VAN and powered by the 100% electric e-NV200 - will charge into Berlin for its inaugural reveal tomorrow night ahead of Saturday's UEFA Champions League Final, before exciting fans outside The Olympiastadion prior to kick-off. Some of the unique van's standout attributes include a dazzling disco ball solar panel array on the roof which absorbs daylight to power some of this one-off vehicle's features, an augmented reality system where users will be able to jump into their own party scene before sharing it with friends on social media and a custom-made sound system capable of throwing the best silent disco party.

Nissan, Kia spending big to promote EVs, Chevy stays conservative on Volt

With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads. Nissan has spent over $30 million on TV advertising for the Leaf in 2014. According to iSpot, which tracks these sorts of things, Nissan spent over $30 million promoting the Leaf on TV in 2014. "Through November of this year," iSpot CEO Sean Muller wrote to AutoblogGreen, "Nissan spent more then $400 million in TV advertising for its traditional fuel fleet, and $22 million for the rechargeable Leaf. It has since dedicated an additional $9 million on it its new Kick Gas campaign, which started airing November 3, shortly after news of the electronic sales slump broke." iSpot says that Kick Gas aired predominately on NBC, CBS and Fox. The result of those airings can be seen in the charts below, but the takeaway point is that viewers of college football, Gladiator and The Rachel Maddow Show were the most engaged by the ad. Nissan has said the ad is working and that it helped increase Leaf sales in November. How is Chevrolet promoting the Volt? Not nearly as aggressively as Nissan is with the Leaf. Muller said iSpot estimates that GM spent just $2 million over the past couple of years to sell the plug-in hybrid on TV, despite offering 62 different Volt ads online. Then there's new entry into the mix, the Kia Soul EV. iSpot figures Kia has spent about $15 million on TV airings of that odd sexified hamster spot. That's a lot of money for a car that just went on sale here in October, let alone one that isn't available in most states. We've asked Chevy, Kia and Nissan for comment on the iSpot numbers but have not yet heard back. You can watch ads for all three vehicles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Details on Nissan's Kick Gas:

Fiat contemplating sub-brand to compete with Dacia, Datsun

You can add Fiat to the admittedly short list of automakers considering a low-cost brand to rival Dacia. The inexpensive Eastern European brand from Renault-Nissan has performed on the balance sheet like a premium model line, and the money the alliance is taking off the table is encouraging other players to deal themselves in. Pretty soon Nissan's Datsun sub-brand will join the Dacia party, going on sale in Russia, Indonesia and India and will claim even more rubles, rupiahs and rupees for the parent company. Volkswagen recently said it will make a decision this year on a budget line for the Chinese market. With the euthanasia of Lancia and plans to move the Fiat brand upmarket, company CEO Sergio Marchionne wonders aloud to Automotive News Europe whether there could be room for a new budget brand underneath Fiat.
We're told that the initiative has been in the idea box for five years and even moved to the stage of name considerations, like Innocenti, but worries about profit kept it from realization. If such a range were to be developed, Marchionne says it couldn't be built in Italy and stay within budget, and the company is "analyzing its manufacturing capacity outside of Europe to see if a low-cost brand is viable."