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Nissan and Mitsubishi reportedly working on a 1-ton pickup for the U.S.

We can probably consider it a testament to how far ex-Nissan Renault CEO Carlos Ghosn veered the conglomerate off the straight and narrow that Nissan continues to restate its global aims. Four years ago, Ghosn successor CEO Makoto Uchida announced Nissan Next, part of the plan's global initiatives to "[Focus] on global core model segments including enhanced C and D segment vehicles, electric vehicles, sport cars," "Introduce 12 models in the next 18 months," and "[Expand] presence in EVs and electric-motor-driven cars, including e-POWER, with more than 1 million electrified sales units expected a year by end of FY23." About 18 months later, the automaker expanded on detail with Ambition 2030, which would invest 2 trillion yen ($13.2 billion U.S.) through 2026, part of which would pay for launching 23 new electrified models, 15 of those pure-electric and planned to hit the market by 2027. It's been a tough row to hoe. Now, at the end of Nissan's fiscal year in March, Uchida announced a revised business plan called The Arc. This would put 30 new models on the market by the end of fiscal year 2026 (March 2027), 16 of which will be electrified. Note the climbdown: Ambition 2030 wanted to put 23 electrified vehicles on the market, 15 of them pure-electric, The Arc wants 30 total vehicles, 16 electrified, eight of them pure-electric. A report in Automotive News says one of those BEVs could be an electric one-ton pickup that Nissan will develop with Mitsubishi for the North American market, as well as a plug-in hybrid powertrain that will power an unknown body style and could also serve the pickup. The PHEV would come first, no surprise based on trends in the EV market. Mitsubishi would develop the PHEV powertrain, perhaps an evolution of the system sold in the Outlander PHEV here and the Eclipse Cross PHEV in international markets like Australia. Bringing a PHEV would give Mitsu a third plug-in model, and give Nissan a second to go along with the China-specific Venucia-brand PHEV that launched last year. Beyond giving Nissan a much needed hybrid to sell in the U.S. — the automaker doesn't sell any here now — it would give Mitsubishi dealers some much needed new product.  The pickup, on the other hand, would employ Nissan's EV expertise. It's planned for our market sometime between March 31, 2027, and the same date in 2031. This could make it a part of Nissan's planned family of next-gen modular EVs that debut after the eight models coming by 2026.

Nissan, Kia spending big to promote EVs, Chevy stays conservative on Volt

With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads. Nissan has spent over $30 million on TV advertising for the Leaf in 2014. According to iSpot, which tracks these sorts of things, Nissan spent over $30 million promoting the Leaf on TV in 2014. "Through November of this year," iSpot CEO Sean Muller wrote to AutoblogGreen, "Nissan spent more then $400 million in TV advertising for its traditional fuel fleet, and $22 million for the rechargeable Leaf. It has since dedicated an additional $9 million on it its new Kick Gas campaign, which started airing November 3, shortly after news of the electronic sales slump broke." iSpot says that Kick Gas aired predominately on NBC, CBS and Fox. The result of those airings can be seen in the charts below, but the takeaway point is that viewers of college football, Gladiator and The Rachel Maddow Show were the most engaged by the ad. Nissan has said the ad is working and that it helped increase Leaf sales in November. How is Chevrolet promoting the Volt? Not nearly as aggressively as Nissan is with the Leaf. Muller said iSpot estimates that GM spent just $2 million over the past couple of years to sell the plug-in hybrid on TV, despite offering 62 different Volt ads online. Then there's new entry into the mix, the Kia Soul EV. iSpot figures Kia has spent about $15 million on TV airings of that odd sexified hamster spot. That's a lot of money for a car that just went on sale here in October, let alone one that isn't available in most states. We've asked Chevy, Kia and Nissan for comment on the iSpot numbers but have not yet heard back. You can watch ads for all three vehicles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Details on Nissan's Kick Gas:

Recharge Wrap-up: Aoxin Ibis could be Tesla competitor in China, Nissan Qashqai ZEOD due this year

Zero Motorcycles is expanding its North American dealer network. With more retailers selling the electric motorcycles, Zero has added three new regional sales directors. "We are enjoying a great response to our 2015 line of motorcycles and accessories, and it's driving accelerated growth," says Zero's Mike Cunningham. "To support and sustain this momentum, we are investing in a bigger, stronger team and partnering with leading motorcycle retailers." More sellers are getting on board as electric motorcycles appear more and more viable, and they're finding it's bringing in a new set of enthusiastic customers. Zero recently revamped its production process to meet the expected increase in demand for 2015. Read more in the press release, below. Chinese automaker Aoxin New Energy, has built an electric car that is set to compete with the Tesla Model S. The aluminum and carbon fiber Aaoxin Ibis (pictured) is longer than the Model S, but weighs less than the Tesla at 4,034 pounds. It offers 181 horsepower and has a top speed of only 94 miles per hour, but it boasts a driving range of about 285 miles per charge. Its upscale interior borrows its looks from the Tesla, with its digital gauges and large, central touchscreen. Read more at Car News China, or at Green Car Reports. Nissan will likely debut a Qashqai ZEOD concept later this year. The plug-in hybrid version of the compact crossover borrows its ZEOD moniker - which stands for Zero Emissions On Demand - from Nissan's hybrid Le Mans racer. It's possible it will borrow its powertrain technology from the Renault Eolab Concept, which could mean a 1.0-liter engine paired with an electric motor. Based on the success of the Qashqai in Europe, it's not unlikely that the plug-in version will debut there (Green Car Reports is betting on Frankfurt). Read more at Green Car Reports. Zero Motorcycles Expands North American Network Strong Demand Fuels Double-Digit Dealer Growth and Additions to Sales Team SANTA CRUZ, Calif., March 11, 2015 /PRNewswire/ -- Zero Motorcycles, the global leader in the electric motorcycle industry, announced today that three new regional sales directors have been added to the company's roster in the first quarter of 2015. The expansion of the sales team comes in response to rapid growth within the dealer network and reflects Zero's commitment to delivering world-class products and service.