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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.

Nissan to run two GT-R GT3 cars in 2015 Pirelli World Challenge series

Nissan will be lining up two FIA GT3-spec GT-Rs on the start line of the 2015 Pirelli World Challenge at the Circuit of the Americas March 6-8. Sponsored by Always Evolving, Replay XD cameras, and Nismo, the two entrants will be driven by American GT Academy winner Bryan Heitkotter and Australian racer James Davison. AIM Motorsport, the Canadian race shop founded by Roger Rodas and Erik Davis, will handle preparation of the car. It will be the first time the GT3 GT-R has come to race in America. It will race in a highly varied field, with Audi, Ferrari, Dodge, and Aston Martin among the series runners. Check out the press release below for more details. NISSAN ANNOUNCES PARTNERSHIP WITH ALWAYS EVOLVING TO CAMPAIGN TWO NISSAN GT-R GT3 CARS FOR 2015 PIRELLI WORLD CHALLENGE - 2011 Nissan GT Academy Champion Bryan Heitkotter to pilot #05 GT-R GT3 - IndyCar, Prototype and GT racer James Davison to Campaign #33 GT-R GT3 - First U.S. Appearance of Nissan GT-R Built to FIA GT3 Specifications - Debuts in Pirelli World Challenge at Circuit of the Americas March 6-8 NASHVILLE, Tenn. 19/02/15 – Nissan Motorsports announced today a partnership with Always Evolving (AE) to campaign two GT Academy-NISMO Nissan GT-R GT3 racing cars for the 2015 Pirelli World Challenge season. Nissan GT Academy North America 2011 winner Bryan Heitkotter will drive one of the team cars, while Australian open wheel and GT star James Davison will pilot the second car. Featuring logos from the GT Academy program, the two cars will be co-sponsored by Replay XD and NISMO. AE will utilize AIM Autosport for much of the car preparation and on-track support during the season. Based in Los Angeles, the team was founded in March 2013 by friends Roger Rodas and Erik Davis as a platform combine their passion for cars and their desire to support their favorite charitable organizations. Following Rodas' tragic passing in November 2013, the team has established "Racing in Honor" as their internal mission for the 2014 season in his memory. AIM won the 2012 IMSA GTD team, driver and manufacturer championships, as well as the 2013 manufacturer title while campaigning a Ferrari. "Nissan couldn't be happier to have Always Evolving and AIM as Nissan's partners to campaign the first GT3 spec GT-Rs in the U.S. in Pirelli World Challenge," said Rick Kulach, Nissan North America Motorsports Manager.