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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

This is what happens when you drive your Nissan Leaf beyond empty

If you see an AAA truck bringing someone a can of extra gas, it's rarely a big deal, but when an EV driver runs out of charge, people pay attention. Whether its a writer for The New York Times or hardcore Tesla fans, people are curious about this newfangled technology and the things that could go wrong. "I don't know what the opposite of range anxiety is. Range annoyance?" – Robert Llewellyn Well, few people have more fun with their EV than Robert Llewellyn, the actor (best known for Red Dwarf) and star of his own pro-EV show Fully Charged. And he's good at educating people on the EVs as well. In the latest episode, he tries something in his first-gen Leaf that he's never done before: drive until the battery is completely empty. When the car just keeps on going well beyond the official range estimate, Llewellyn gets frustrated. "I don't know what the opposite of range anxiety is," he says. "Range annoyance?" After 91 miles, he finally comes to a stop. Watch the video below. In the end, all Llewellyn needed to do to get up and running again was to get towed home and plug in. A few hours later, he was ready to go, this time with his range estimate at 93 miles. Compare that with the dangers to your gas engine if you run out of gas and you might wonder why so many people worry about an EVs range. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Nissan won't downsize the next Armada

The Nissan Armada is aptly named, because in relative automotive terms, it's not just the size of a ship - it's the size of a whole fleet. And that, according to reports, isn't about to change.
While many of the larger SUVs on the market are gradually being phased out or replaced by smaller crossovers, Nissan apparently plans on keeping the Armada right where it is. And that means a large, truck-based, eight-passenger colossus, because there are buyers out there who expect no less and Nissan isn't about to lose them to the likes of the Toyota Sequoia, Ford Expedition and Lincoln Navigator, or a General Motors lineup that includes the Chevy Suburban and Tahoe, GMC Yukon and Cadillac Escalade.
That doesn't mean that the next Armada - which Edmunds expects will arrive in 2015 or 2016 - will be immune to constricting environmental regulations, so Nissan will have to get creative. A vehicle the size of the Armada has all the aerodynamic efficiency of the side of a barn, but Nissan is reportedly aiming to streamline that in order to boost efficiency, for starters.