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Nissan's dismal 2019: Where does Japan's struggling brand go from here?

Auto sales have gradually slowed from their peak during the boom years that followed the global recession, but Nissan's rapid decline stood out even in a year when few high-volume manufacturers had much to be excited about.  Of the "Japanese 3," Nissan's 2019 performance was by far the most troubling. Through November, when the company last posted its global sales figures, its volumes were down 8 percent compared to 2019. Here in the United States, its full-year numbers were down 9.9% in an industry that slid just a hair more than 2 percent overall.  Meanwhile, Honda managed a slight increase in U.S. sales (0.2%) and Toyota, much like the industry in general, finished the year down approximately 2%. Like Nissan, Honda and Toyota have remained committed to cars — including compact and midsize sedans — and have a comprehensive portfolio of offerings in the key SUV and crossover segments.   On paper, Nissan's lineup checks all the right boxes. From the subcompact Kicks up to the Armada, it has something for sale in virtually every possible nook and cranny of the people-mover segment, but almost all of these trucks (and trucklets) took a beating in 2019. Only the baby Kicks managed to improve on its 2018 sales, which isn't saying a whole lot, considering it was barely sold in 2018 to begin with.  In fact, the bonus volume contributed by Kicks helps obscure just how poorly some of Nissan's key offerings performed last year. Combined Rogue and Rogue Sport sales slid 15%; Murano was down more than 18%; the Pathfinder and Armada managed to pace the general industry, dropping 2.8 and 1.9%, respectively, but the astute reader will note at this point that we've yet to single out any bright spots. The news was even worse on the truck side. Frontier was down 9.1%. Titan? Down 37.5%. Crossovers and SUVs are selling. Trucks, even from import brands, are also selling. Toyota's mid-size Tacoma was up in 2019; both it and the full-size Tundra still more than tripled the volume of their Nissan competitors. Further muddying the waters, Honda managed its year-over-year volume increase without selling a full-sized pickup at all.  What, then, is Nissan's problem? To borrow an oft-used phrase, "It's the product, stupid." The most striking evidence of this issue is the Rogue, which competes in the compact crossover segment — a collection of vehicles that essentially sell themselves.

Nissan has now sold 75,000 Leaf EVs in the US

Somehow it doesn't surprise us that the 75,000th Nissan Leaf electric vehicle sold in the US would go to a guy from Portland, Oregon. Rishabh Mehandru, who first experienced the Leaf through a lease a couple of years ago, took the full plunge with a 2015 model and ended up being No. 75,000 (ding, ding, ding!). You've got to love those repeat customers. The Intel engineer has a 30-mile commute, so, theoretically, the Leaf does the trip with about two-dozen miles to spare in its single-charge range. The Portland dealership that sold him the car says its Leaf customers are an "even" mix between new and repeat. Nationwide, Nissan boosted its Leaf sales last year by 34 percent to 30,200. Things have cooled off a bit so far this year, as Leaf sales through February were down 15 percent from the same period in 2014 to 2,268 units. As of the end of last month, Nissan Leaf's US sales since its late-2010 introduction trailed sales of the Chevrolet Volt extended-range plug-in by exactly two units. Which means we can expect General Motors' announcement that the Volt has hit 75,000 units any day now. Take a look at Nissan's press release below. Related Videos: Nissan delivers 75,000th all-electric LEAF in the U.S. to Oregon family NASHVILLE, Tenn. – Nissan celebrated with Rishabh Mehandru of Portland, Oregon, as he purchased the 75,000th Nissan LEAF in the United States. This is Mehandru's second Nissan LEAF after leasing his first one two years ago in an effort to reduce the emissions he was putting into the air. "I'm a runner, and when I ran outside I found that I was inhaling a lot of exhaust from the gas-powered cars that passed me on the roads," said Mehandru. "I instantly became aware of the amount of fuel I was burning, and that's when I first decided that I wanted to get an electric car." Mehandru, senior engineer at Intel, has a commute of about 30 miles and enjoys the spirited driving experience Nissan LEAF has to offer. "When the lease was up on my first Nissan LEAF, I knew that I didn't want any other car. I had to have another Nissan LEAF," said Mehandru. "I love how quickly I can get up to speed on the highway-even my three-year-old son notices how zippy it is-and I like that I don't have to stop for gas." Mehandru's excitement for his electric car is contagious, and he recently convinced a friend to also purchase a Nissan LEAF.

CES 2018 brings a buffet of automotive tech — here's a taste

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