2014 Nissan Murano Le on 2040-cars

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Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?

Nissan recalls 2015 Murano over ABS actuators

A problem discovered with its anti-lock brakes has prompted Nissan North America and the National Highway Traffic Safety Administration to issue a recall for the 2015 Murano crossover. The problem revolves around the actuators for the ABS, whose solenoid valves may be contaminated. That could, according to the recall notice below, cause the hydraulic brake pressure to either build up or drop completely, potentially destabilizing the vehicle and increasing the risk of a crash. The issue affects an estimated 9,614 units in the United States - plus another 116 in Puerto Rico and 839 in Canada - specifically those built between December 4, 2014, and March 17, 2015. The owners of those vehicles will need to take their Muranos in to their local dealers to have the ABS actuators inspected, and if necessary, replaced. The recall is slated to commence in early August, but in the meantime, dealers have been ordered to stop selling those vehicles affected until they can be attended to. Nissan spokesman Dan Passe confirmed to Autoblog that no accidents or injuries were reported to have resulted from the issue being addressed. At the same time, Nissan has also announced a second, much smaller recall for another of its crossover models. This one affects the 2015 Rogue Select – specifically those manufactured between November 17, 2014, and December 12, 2014, and fitted with 17-inch wheels. That, according to NHTSA, amounts to just 110 units, whose tires may be incorrectly labeled. To fix it, Nissan will be sending owners new labels with the correct payload information in compliance with federal regulations. Related Video: RECALL Subject : ABS Actuator may Malfunction Report Receipt Date: JUN 10, 2015 NHTSA Campaign Number: 15V364000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 9,614 Manufacturer: Nissan North America, Inc. SUMMARY: Nissan North America, Inc. (Nissan) is recalling certain model year 2015 Murano vehicles manufactured December 4, 2014, to March 17, 2015. These vehicles are equipped with Anti-Lock Braking System (ABS) actuators which may have contamination in the solenoid valves, potentially affecting the valves' ability to completely close and allow a build up of hydraulic brake pressure, or fully open and allow the hydraulic brake pressure to completely drop.

Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.