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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Nissan bringing 2014 Versa Note to Detroit

Nissan today confirmed that it will be showing the 2014 Versa Note - not Versa, not Note, but Versa Note - at next week's 2013 Detroit Auto Show. And while we can't see a whole lot from this one teaser image, we're willing to bet that the car looks a lot like this.
All Nissan will tell us at this time is that the Versa Note will have "segment-exclusive technology, outstanding fuel economy, smart packaging and class-leading cargo space." Sounds... class-competitive.
Given how turned-off we are by the second-generation Versa sedan, it'll be interesting to see just what's in store for this Notably more functional version of the affordable compact. Stay tuned for the full details live from Cobo Hall in just a few days, and scroll down to read Nissan's brief press blast.

Nissan quietly, quickly installing more CHAdeMO stations

Nissan Leaf electric-vehicle sales continue to grow. And the number of US fast-charging stations that the Leaf can use are growing, well, faster. As it should be. Nissan has made good on its early-2013 vow to help ensure that the number of CHAdeMO stations in the US tripled by mid-2014, with Atlanta, San Francisco, Los Angeles and Dallas emerging as the most prevalent US markets, Green Car Reports says. In fact, the number of such stations, which can charge a Leaf to 80-percent battery capacity in about a half hour, has jumped to 633 from about 160 as of January 2013. About 180 are at Nissan dealerships, and that number should continue to surge since Nissan plans to aggressively add fast-charging stations through next March. Nissan spokesman Brian Brockman, in an e-mail to AutoblogGreen, confirmed those numbers and added that companies such as NRG, through its eVgo program, are also adding fast chargers throughout the country. The continued increase is good news for drivers of the Mitsubishi i (okay, we admit, there are not that many of them out there) and future drivers of the Kia Soul EV, as both of the models are CHAdeMO-compatible. Granted, the US has nothing on Europe, where the number of CHAdeMO stations has jumped to more than 1,000 from about 600 stations early last year. Nissan expects the continent to have about 1,800 fast-charging stations by year end. Still, the number of US CHAdeMO stations dwarfs the number of Tesla Motors' Supercharger stations, which total about 100.