2011 Leaf Sl Hb Electric, Navigation, Rear Camera, Bluetooth, 35394 Miles on 2040-cars

Auto blog

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

The art of racing the Nissan GT-R

There's no question that the Nissan GT-R is one of the very fastest cars that money can buy, and that its sophisticated all-wheel-drive system and active suspension give its drivers an absurd level of control at speed. In fact, the GT-R's technical brilliance and video-game quickness often spur armchair critics to make absurd claims that kind of amount to: "The car basically drives itself."
Having a bit of fun with those particularly salty members of the peanut gallery, YouTube producers at That Racing Channel have put together an instructional video about the finer points of GT-R driving and street racing. Scroll down below to get an idea about just how difficult Godzilla can be to keep hold of at the limit.

Nissan X-Trail Takata inflator rupture causes fire in Japan [UPDATE]

UPDATE: Autoblog has received Nissan's official statement about the Takata inflator rupture in Japan. It confirms the details of the case, but contradicts one part of the original story. Nissan says that the vehicle's owner was notified about the recall, but the X-Trail wasn't repaired. We've updated the story to reflect this, and the full statement is embedded below. Nissan is the latest automaker to be directly affected by faulty Takata airbags in its vehicles. In this case, a 2001 X-Trail crossover in Japan caught fire after an accident when its passenger side inflator ruptured, shot out hot shrapnel, and caused the dashboard to ignite. The driver suffered light burns to the cheek during the crash, according to Reuters. Nissan has covered this model of X-Trail under its Takata recall in Japan since April 2013, but a company spokesperson told Reuters that the driver didn't receive the notice. The inflator in the crossover was made at Takata's factory in Moses Lake, WA. This was Nissan's first case in Japan of one of these parts rupturing. While a root cause isn't known, the problem with these components is believed to come from moisture getting into the inflator and causing the propellant to ignite too quickly. The Takata airbag recall has affected millions of vehicles worldwide and has been linked to eight deaths worldwide. In May, Nissan added 1.56 million of its models globally to replace the parts. Subsequently, the company added thousands more for the passenger side in the US and Canada. According to Reuters, the company has called in 813,000 vehicles in Japan, and 85 percent of them have been repaired there. The repair rate in the US has been far lower, though. Takata is producing around a million repair kits a month, but there are 34 million affected vehicles here from 11 automakers. According to a Congressional hearing in early June, it could be years before the whole problem is properly sorted out. Related Video: Nissan Statement Nissan is aware of a June 25 2015 incident in Japan involving improper deployment of a passenger side air bag in a 2001 Nissan X-Trail. The driver of the vehicle reported minor injuries. This vehicle was already subject to a Takata recall and owner notification was made. However, for unknown reasons, the vehicle has not been remedied. Relevant authorities have been notified. This incident is subject to an ongoing investigation and no further information will be available at this time.